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ARW Home Target Audience
User Segments
Age: 32
Gender: Male
Occupation: Financial Analyst
Education: Bachelor's Degree
Age: 29
Gender: Female
Occupation: Real Estate Agent
Education: Associate Degree
Age: 38
Gender: Male
Occupation: Construction Project Manager
Education: Bachelor's Degree
Budget-Conscious Brian
Age: 32
Gender: Male
Occupation: Financial Analyst
Education: Bachelor's Degree
Industry: Financial Services
Channels: FacebookYouTubeReddit
Goals
- Secure financial stability for his new home
- Understand and manage all home-related expenses effectively
- Avoid unexpected large repair bills that could derail his budget.
Pain Points
- Unforeseen home repair costs creating financial stress
- Complexity in understanding home warranty vs. home insurance
- Time-consuming process of finding reliable contractors for repairs.
ARW Home Geographic Distribution
ARW Home primarily serves the United States, indicating a strong domestic focus. There is no stated international presence.
Top Countries
United States
100%
Canada
0%
United Kingdom
0%
Australia
0%
Germany
0%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from 2-4 person households, reflecting common family sizes. Income levels lean medium to high, indicating financial stability.
Employment Status
Income Distribution
Education Level
ARW Home Behavior Analysis
Behavior Profile
Peace of Mind
Convenience
Reliability
Proactive
Time-saving
Risk Mitigation
Home Maintenance
DIY Projects
Online Claim Filing
Quick Service
Budget Management
Customer Service
Research-oriented
Social Media Engagement
Seeking Value
Family-focused
Avoiding Hassle
Education Seeking
Digital Engagement
Brand Trust
Device Breakdown
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