Badger Mapping : Market and Competitor Analysis

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Badger Maps is a leading sales route planner and field sales optimization software designed to help businesses improve sales productivity. They offer features such as route optimization, lead generation, CRM integration, team management, and performance tracking. They cater to businesses of all sizes, from individual sales reps to large enterprises.

Company : Badger Mapping

Industry : Field Sales SoftwareRoute OptimizationSales Productivity

Major Markets

United States

Canada

United Kingdom

Key Competitors

Spotio

SalesRabbit

Map My Customers

Badger Mapping Key Value propositions

Route Optimization

CRM Integration

Sales Productivity

Lead Generation

Badger Mapping Latest news

Sales Tips: 15 Best Sales Strategies [Beginner and Advanced ...

Whether you're new to sales or a seasoned salesperson, there's always room to expand your sales skills. Get the best 15 sales tips to become a sales top ...

Badger Maps, Inc. | LinkedIn

Jun 5, 2017 ... Learn more about Badger Maps by visiting http://www.badgermapping.com or calling 1-415-592-5909. Website: https://www.badgermapping.com.

Badger Maps - Route Planner for Sales and Field Teams

Badger Maps is the #1 Route Planner for Field Sales. Get map driving directions, drive 20% less, and sell 25% more. Start your free trial today!

Sales Hacks – Outside Sales Talk

https://www.badgermapping.com/podcast. Start Selling More Today with. Badger Maps – The #1 Route Planner for Field Sales. See Badger in Action: https://www ...

Badger Mapping SWOT Analysis

Strengths

Strong market presence in field sales optimization.User-friendly mobile app for on-the-go sales reps.Seamless integration with popular CRM systems.

Weaknesses

Pricing may be a barrier for smaller businesses.Features geared towards outside sales, limiting appeal to inside sales teams.Reliant on third-party apps for certain functionalities.

Opportunities

Expand into new markets globally.Develop solutions tailored to specific industries.Offer integrations with other sales and marketing tools.

Threats

Competition from established players and new entrants.Economic downturn impacting sales technology budgets.Changes in data privacy regulations.

Top Marketing Strategies for Badger Mapping

Content Marketing & Lead Generation

Create valuable content that attracts and educates potential customers, focusing on the pain points of field sales teams and how Badger Maps can solve them. This will drive organic traffic and generate qualified leads for the sales team.

Strategic Partnerships & Integrations

Partner with complementary businesses in the CRM, sales enablement, and field service industries. Integrate Badger Maps with popular platforms to offer a seamless user experience and expand reach to a wider audience.

Freemium Trial & User-Generated Content

Offer a limited free trial period to allow users to experience the value of Badger Maps. Encourage user-generated case studies and testimonials, showcasing the real-world benefits of the platform and building social proof.

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Badger Mapping User Persona

Name:

John Smith

Age :

35

Gender :

Male

Occupation :

Sales Manager

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase team sales by 15% by the end of the fiscal year by leveraging data-driven insights and optimizing sales territories for maximum efficiency
Improve individual sales rep performance by providing them with the tools and training to manage their time effectively and close more deals while on the go
Streamline the sales process and improve communication and collaboration within the team by integrating Badger Maps with our existing CRM system

Frustrations

Dealing with inefficient routing and scheduling for my team, leading to wasted time and missed opportunities
Lack of visibility into team's activities and performance in the field makes it difficult to identify areas for improvement
Facing challenges in tracking sales progress and measuring the effectiveness of our sales strategies in real-time

Name:

Emily Jones

Age :

28

Gender :

Female

Occupation :

Sales Representative

Industry :

Manufacturing

Education :

Bachelor's degree, Business Administration

Preferred platforms

GOALS

Achieve and exceed my monthly sales quota by effectively managing my territory, identifying high-value leads, and closing deals efficiently
Build and maintain strong relationships with my clients by providing timely support, addressing their needs, and going the extra mile to ensure their satisfaction
Continuously improve my sales skills and knowledge through training, mentorship, and staying updated on industry trends and best practices

Frustrations

Spending excessive time on manual tasks like planning routes and updating CRM entries, limiting the time available for client interaction
Struggling to generate quality leads and identify promising opportunities within my assigned territory, hindering my ability to meet sales targets
Facing difficulties in tracking my sales performance and identifying areas for improvement, which limits my potential for growth and success

Name:

David Lee

Age :

42

Gender :

Male

Occupation :

Sales Trainer

Industry :

Healthcare

Education :

Master's degree, Organizational Psychology

Preferred platforms

GOALS

Equip my sales team with the knowledge and skills to excel in their roles, using innovative tools like Badger Maps to improve their efficiency and effectiveness
Foster a culture of continuous learning and development within the sales team, encouraging them to embrace new technologies and strategies to enhance their performance
Develop engaging and impactful training programs that translate directly into improved sales results and contribute to the overall success of the organization

Frustrations

Encountering resistance from some team members who are hesitant to adopt new technologies or change their established sales habits
Finding it challenging to measure the long-term impact of my training programs on sales performance and demonstrate a clear return on investment
Keeping up with the ever-evolving sales landscape and ensuring my training materials remain relevant and aligned with the latest industry trends and best practices

Badger Mapping Geographic and Demographic Insights

Geographic Insights: Badger Mapping sees its largest user base in North America, with the US and Canada accounting for significant market share. They also have a presence in the UK, Australia and Germany.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Badger Mapping's user base is primarily males aged 25-44, reflecting the demographics of sales professionals in leadership roles.

Age Distribution

Gender Distribution

Badger Mapping Socio-economic Profile

Household and Income Insights: Badger Mapping's target users typically belong to households of 3-4 people with medium income levels, suggesting established professionals with families.

Educational and Employment Insights: Most of Badger Mapping's users are full-time employed graduates highlighting their focus on professionals with higher education.

Households Size

Income Distribution

Education Level

Employment Status

Badger Mapping Behavioral Insights

Interest-Based Insights: Badger Mapping's target audience show interest in areas like technology, sales, productivity and self-improvement reflecting their professional goals.

Technology and Social Media Usage: Badger Mapping users prefer LinkedIn, YouTube, and Twitter, aligning with their professional interests and reliance on desktop and mobile devices.

Interests

TechnologySalesBusiness NewsTravelProductivitySelf-ImprovementSports

Device Breakdown

Social Media Usage

Badger Mapping Top Competitors

Competitor	Estimated market share	Top domains
Spotio	33.3%	Field Sales Automation, Route Management, Sales Engagement
SalesRabbit	33.3%	Door-to-Door Sales Software, Lead Management, Field Sales CRM
Map My Customers	33.3%	Sales Route Planning, CRM Integration, Territory Management

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