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Badger Maps Target Audience
The target audience for Badger Maps consists of outside sales teams and field service teams, particularly those in B2B sales. This includes sales representatives, sales managers, and sales operations professionals. The company also targets larger companies that require advanced CRM integration, enhanced lead generation, and dedicated team support. They also aim at industries with specific compliance needs such as HIPAA. The audience spans various industries that rely on field sales operations. Badger Maps provides solutions tailored to the needs of both individual sales reps and entire sales teams seeking to improve efficiency and drive sales growth.
User Segments
Age: 35
Gender: Female
Occupation: Sales Manager, Pharmaceuticals Sales Teams Head
Education: Master's Degree, Business Administration
Age: 32
Gender: Male
Occupation: Sales Representative, Medical Devices Sales
Education: Bachelor's Degree, Biology
Age: 40
Gender: Male
Occupation: Sales Operations Manager
Education: Master's Degree, Healthcare Management
Sarah Miller
Goals
- Increase my sales team's efficiency by implementing tools that reduce drive time and increase customer face time
- Improve the accuracy and completeness of CRM data by integrating mobile check-ins and automated reporting
- Enhance team collaboration and knowledge sharing to drive overall sales performance and achieve targets.
Pain Points
- Spending too much time on administrative tasks, such as manually planning routes and updating CRM data
- Difficulty in tracking sales performance and identifying areas for improvement within my team
- Struggling to onboard new sales reps quickly due to lack of efficient training tools.
Badger Maps Geographic Distribution
The primary market is the United States, followed by Canada, the UK, Australia and Germany, reflecting a focus on North American and European markets with developed sales infrastructures.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2-4 people and have a medium to high income, reflecting their professional roles and career stages.
Employment Status
Income Distribution
Education Level
Badger Maps Behavior Analysis
Behavior Profile
Device Breakdown
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