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ARW Home is a home warranty company that provides service contracts designed to protect homeowners from the cost of unexpected repairs to their appliances and major home systems. They offer a range of plans to suit different needs and budgets, including options that cover appliances, home systems, or a combination of both. The company operates by connecting customers with a network of pre-screened, licensed technicians who perform the necessary repairs or replacements when covered items break down due to normal wear and tear. ARW Home emphasizes customer service, offering 24/7 claims filing and a 30-day money-back guarantee. They position themselves as a reliable partner for homeowners seeking peace of mind and financial protection against the inevitable breakdowns of home components.
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
American Home Shield
Choice Home Warranty
Top Marketing Channels
American Home Shield
- Digital Advertising
- Examples: Website banners, Social media ads, Email marketing
- Campaigns: AHS Spring Savings, AHS ShieldPlatinum, AHS Referral Program
- Content Marketing
- Examples: ahs.com/resource-center, YouTube channel, Facebook page
- Campaigns: Homeowner Education Series, Ask an Expert Webinars, Blog Posts
- Social Media Marketing
- Examples: Facebook page, Instagram account, YouTube channel
- Campaigns: Facebook Contests, Instagram Giveaways, YouTube Influencer Partnerships
Top Sales Channels
- Direct Sales
- Online quote form, Phone sales team, Live chat support
- Free Quote Promotion, Discounted First Month, Bundle Discounts
- Partnership Programs
- Real estate conferences, Agent training programs, Co-branded marketing materials
- Real Estate Agent Partnerships, Referral Bonuses, Broker Events
- Customer Retention
- Customer account portal, Email reminders, Phone follow-ups
- Customer Loyalty Rewards, Renewal Discounts, Add-on Coverage Options
ARW Home SWOT Analysis
Strengths
Brand recognition
Extensive network
Wide range of plans
Weaknesses
High claim costs
Customer service issues
Complex policies
Opportunities
Expand smart home integration
Offer preventative maintenance
Target renters market
Threats
Rising repair costs
Economic downturn
Negative reviews
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