Argentum's target audience encompasses a broad spectrum of stakeholders within the senior living industry. This includes companies that own and operate professionally managed senior living communities in the United States. The audience extends to industry partners, suppliers, and service providers who support these communities. Furthermore, Argentum aims to reach policymakers, advocates, and influencers who shape the regulatory and legislative landscape affecting senior living. Seniors themselves, their families, and caregivers are also indirectly a part of the target audience, as Argentum's work ultimately impacts their well-being and access to quality care.