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Business and Product Insights
Argentum's key offerings include advocacy efforts at federal and state levels, aiming to influence policies affecting senior living. They provide various certificate programs and training courses for professional development, along with webinars and on-demand learning resources. Argentum hosts industry events such as the Senior Living Executive Conference and Workforce Symposium. They offer tools and solutions like the Argentum Quarterly, reports on industry trends and workforce projections, and infection prevention and control guidelines. A supplier directory connects members with relevant vendors, and toolkits and white papers offer practical guidance. Argentum also has recognition programs/awards and executive roundtables as well as women in leadership programs.
Product Portfolio
Argentum Senior Living Certification
Assisted Living Executive Director Course
Senior Living Sales Counselor Certificate
Argentum Key Value Propositions
Argentum provides invaluable advocacy and resources for senior living communities, empowering them to deliver quality care and navigate industry challenges. They connect senior living professionals, foster collaboration, and equip members with the knowledge and tools necessary for success.
Argentum Brand Positioning
Argentum is positioned as the leading national trade association for professionally managed senior living communities, offering advocacy, resources, and networking to enhance access, affordability, and best practices within the industry.
Top Competitors
American Seniors Housing Association (ASHA)
LeadingAge
National Center for Assisted Living (NCAL)
Customer Sentiments
Customer sentiment is likely positive due to Argentum's strong advocacy, diverse resources, and commitment to improving senior living, but negative sentiment may arise from the cost of membership or slow adaptation to trends. The association's focus on advocacy, education, and networking builds trust and value among its members.
Actionable Insights
Refine Argentum's messaging to emphasize their leadership in addressing workforce challenges and promoting affordability in senior living.
Products and Features
Argentum's key offerings include advocacy efforts at federal and state levels, aiming to influence policies affecting senior living. They provide various certificate programs and training courses for professional development, along with webinars and on-demand learning resources. Argentum hosts industry events such as the Senior Living Executive Conference and Workforce Symposium. They offer tools and solutions like the Argentum Quarterly, reports on industry trends and workforce projections, and infection prevention and control guidelines. A supplier directory connects members with relevant vendors, and toolkits and white papers offer practical guidance. Argentum also has recognition programs/awards and executive roundtables as well as women in leadership programs.
Argentum Senior Living Certification - Product Description
The Argentum Professional Senior Living Certification is designed to enhance the effectiveness of executive directors and sales professionals within the senior living industry. It provides specialized training and validation of knowledge and skills essential for leadership and sales roles. The certification aims to improve the quality of care and services provided to residents by ensuring professionals are well-equipped to meet the industry's demands. Argentum's certification program offers a structured approach to professional development, contributing to career advancement and organizational success.
Pros
- The Argentum certification enhances professional credibility and demonstrates a commitment to excellence in senior living
- It equips executive directors and sales professionals with specialized knowledge and skills, improving their performance
- Certification can lead to career advancement opportunities and increased earning potential.
Cons
- The Argentum certification may be costly, posing a barrier to entry for some professionals or smaller organizations
- The certification's value is dependent on Argentum's reputation and industry recognition, which might not be universally accepted
- Recertification requirements could create ongoing expenses and time commitments for certified professionals.
Alternatives
- Other professional development programs and certifications exist in related fields like healthcare administration or hospitality management, offering similar skill enhancement
- Some organizations may prefer in-house training programs tailored to their specific needs and operational procedures
- Online learning platforms like Coursera and LinkedIn Learning offer courses on leadership, sales, and management skills applicable to the senior living industry.
Company Updates
Latest Events at Argentum
Argentum: Homepage
Argentum is the leading national association dedicated to supporting companies operating professionally managed senior living communities.
View sourceArgentum and NIC MAP Vision Enter Partnership to Advance Senior ...
May 10, 2023 ... The partnership also allows Argentum to advance and enhance industry business intelligence for its membership and the greater industry through ...
View sourceVi President Randy Richardson Named a Glassdoor Top CEO in ...
Jun 19, 2019 ... Argentum is the leading national trade association serving companies that own, operate, and support professionally managed senior living ...
View sourceThe University of North Carolina at Chapel Hill
5public school in the country in U.S. News & World Report's 2025 Best Colleges rankings. No. 9among U.S. research institutions and top in NC for research ...
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