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Argentum is the leading national trade association serving companies that own, operate, and support professionally managed senior living communities in the United States. It provides a range of services including advocacy, professional development and training, industry events, resources and data, and networking opportunities. Argentum aims to increase access and affordability of senior living, address workforce challenges, and promote best practices in the industry. They offer various membership tiers for both owner/operators and industry partners and advocate for the interests of senior living communities at the federal and state levels.
Major Markets
United States
Canada
United KingdomSelect a competitor
American Seniors Housing Association (ASHA)
LeadingAge
Top Marketing Channels
American Seniors Housing Association (ASHA)
- Content Marketing
- Examples: ASHA Website, Senior Housing News, McKnight's Senior Living
- Campaigns: Thought Leadership Articles, Industry Report Sponsorship, Webinar Series
- Event Marketing
- Examples: ASHA Annual Meeting, State Affiliate Events, Industry Conferences
- Campaigns: Annual Meeting Sponsorship, Regional Events, Networking Mixers
- Social Media Marketing
- Examples: ASHA LinkedIn Page, Industry Influencer Shares, Targeted Ad Campaigns
- Campaigns: LinkedIn Posts, Twitter Updates, Industry Group Engagement
Top Sales Channels
- Direct Sales
- Membership Application Form, Sponsor Prospectus, Partnership Agreements
- Membership Drive, Partnership Opportunities, Sponsorship Packages
- Lead Generation
- Online Registration Form, Lead Capture Forms, Email Marketing Campaigns
- Event Registration, Resource Downloads, Newsletter Subscriptions
- Partnership Sales
- Sponsorship Packages, Advertising Placement, Referral Programs
- Corporate Sponsorships, Advertising Opportunities, Affiliate Programs
Argentum SWOT Analysis
Strengths
Strong industry network
Advocacy efforts
Established reputation
Weaknesses
Limited brand awareness outside of senior housing
Reliance on event revenue
Slower digital transformation
Opportunities
Expand online training programs
Develop new data analytics products
Increase collaboration with universities
Threats
Economic downturns impacting membership
Competition from other associations
Changing regulatory landscape
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