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Argentum is a national trade association that serves companies involved in professionally managed senior living communities. They advocate for policies that support the senior living industry, provide resources and data to their members, and offer training and development opportunities for professionals in the field. Argentum's mission is to promote choice, dignity, independence, and quality of life for seniors.
Company : Argentum
Industry : Senior LivingSenior CareGeriatric Care
Argentum Key Value propositions
Argentum Latest news
Argentum: Homepage
Argentum is the leading national association dedicated to supporting companies operating professionally managed senior living communities.
2023 Largest Providers
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Staff - Argentum
Executives & Administration ; James BaldaPresident & Chief Executive [email protected] ; Olivia WilsonSenior Director of Human Resources & ...
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Argentum SWOT Analysis
Strengths
Strong industry reputation and influenceComprehensive resources and data for membersExtensive network of senior living professionals
Weaknesses
Membership fees may be a barrier for some organizationsPotential for overlap with other senior living associations Advocacy efforts may face political challenges
Opportunities
Expand partnerships with technology and healthcare providersDevelop specialized resources for emerging senior living trendsIncrease global outreach and collaboration
Threats
Changing demographics and evolving senior care preferencesEconomic downturns impacting senior living affordabilityGrowing competition from non-traditional senior care models
Top Marketing Strategies for Argentum
Argentum User Persona
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Preferred platforms
GOALS
Frustrations
Argentum Geographic and Demographic Insights
Geographic Insights: Argentum's primary market is the United States, with a significant majority of users located there. Canada, the UK, Australia, and Germany represent smaller but growing markets.
United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
1%
Demographic Insights: Argentum's target audience is primarily female and skews older, reflecting the demographics of the senior living workforce and leadership.
Argentum Socio-economic Profile
Household and Income Insights: Argentum's audience represents a mix of household sizes and income levels, reflecting the diverse socioeconomic backgrounds within the senior living industry.
Educational and Employment Insights: The majority of Argentum's target users are employed full-time with a university or college degree, indicating a highly educated and professional user base.
Argentum Behavioral Insights
Interest-Based Insights: Users are interested in retirement planning, healthcare policy, and geriatric care, aligning with their professional roles in the senior living industry.
Technology and Social Media Usage: Users prefer LinkedIn and are active on desktop and mobile devices, suggesting a tech-savvy audience engaged in professional networking.
Argentum Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
American Seniors Housing Association (ASHA) | 25% | Senior Housing, Policy Advocacy, Industry Research |
National Association of Assisted Living (NALA) | 20% | Assisted Living, Quality Care, Workforce Development |
LeadingAge | 18% | Aging Services, Nonprofit Providers, Advocacy & Education |