Age: 32

Gender: Female

Occupation: Marketing Manager at Tech Startup, Full-Time Employee, Single Household, Middle Income Household, Interested in Travel, Fitness and Sustainable Fashion, Lives in United States, Between 28-45 years of Age, Female, Has Education Level Bachelor's Degree or Master's Degree, Is a Full-Time or Self-Employed worker in the Marketing, Technology or Design Industry, Has a Household Size of 1 or 2, Has Middle Income or Upper-Middle Income Level, and her Interests are Travel, Fitness and Sustainable Fashion. Currently located in United States/Canada/United Kingdom. She works as a Marketing Manager in the Tech Industry, is Interested in Fashion and Swimming for Leisure with Friends and for Travel. She is also looking for something that is sustainable and eco-friendly, as she cares about the future of our planet. She wants quality, fit and comfort. Looking for a brand that cares about her, not just about profits, and gives her styling tips and advice. She needs something that fits her body well and is flattering to her shape. She wants to feel confident and sexy in a swimsuit, and enjoy the experience with a brand that supports her on that journey. Finally, she also wants something that's stylish and looks good on social media. She cares about her appearance and what others think of her, and the social validation she gets when she looks good. She is happy to invest the money into what she needs/wants. She cares about looking and feeling good and she values quality and sustainable products that reflect her interests in fitness and sustainable fashion. The business should appeal to her desire for quality, fit, and sustainability, as well as her tech-savvy nature and interest in social media and travel. Andie Swim fits this profile perfectly. Her age is between 28 and 45, her location is in United States, Canada or United Kingdom, her gender is Female, she has at least a Bachelor's Degree and she works full time. She is interested in travel, fitness and sustainable fashion. As she is from the Marketing or Tech Industry, she spends a fair amount of time online looking for her next purchase. She wants to share her journey on social media and influence others. She wants the perfect swimsuit for this summer and to be happy in her body again. She does a lot of business travel, so needs something that packs up well. She is going to Bali, and will want to purchase swimwear to wear there, and to share on her socials. She is open to purchasing swimwear that looks good on her and is well-fitting and flattering, and also something that is eco-friendly. She wants to know what products are the right ones for her. This means, what styles, fabrics and colours look good on her, as well as her friends. She wants tips on what to pack, and styling options for travelling. Swimsuit.

Education: Master's Degree, Marketing

Age: 39

Gender: Female

Occupation: Software Engineer, Full-Time Employee, Single Household, Upper-Middle Income Household, Interested in Travel, Fitness and Sustainable Fashion, Lives in United States, Between 28-45 years of Age, Female, Has Education Level Bachelor's Degree or Master's Degree, Is a Full-Time or Self-Employed worker in the Marketing, Technology or Design Industry, Has a Household Size of 1 or 2, Has Middle Income or Upper-Middle Income Level, and her Interests are Travel, Fitness and Sustainable Fashion. Currently located in United States/Canada/United Kingdom. She works as a Software Engineer in the Technology Industry, is interested in swimwear for her holiday. She also wants something that is sustainable and eco-friendly, as she cares about the future of our planet. She wants quality, fit and comfort. Looking for a brand that cares about her, not just about profits, and gives her styling tips and advice. She needs something that fits her body well and is flattering to her shape. She wants to feel confident and sexy in a swimsuit, and enjoy the experience with a brand that supports her on that journey. Finally, she also wants something that's stylish and looks good on social media. She cares about her appearance and what others think of her, and the social validation she gets when she looks good. She is happy to invest the money into what she needs/wants. She cares about looking and feeling good and she values quality and sustainable products that reflect her interests in fitness and sustainable fashion. The business should appeal to her desire for quality, fit, and sustainability, as well as her tech-savvy nature and interest in social media and travel. Andie Swim fits this profile perfectly. Her age is between 28 and 45, her location is in United States, Canada or United Kingdom, her gender is Female, she has at least a Bachelor's Degree and she works full time. She is interested in travel, fitness and sustainable fashion. As she is from the Technology Industry, she spends a fair amount of time online looking for her next purchase. She wants to share her journey on social media and influence others. She wants the perfect swimsuit for this summer and to be happy in her body again. She does a lot of business travel, so needs something that packs up well. She is going to Bali, and will want to purchase swimwear to wear there, and to share on her socials. She is open to purchasing swimwear that looks good on her and is well-fitting and flattering, and also something that is eco-friendly. She wants to know what products are the right ones for her. This means, what styles, fabrics and colours look good on her, as well as her friends. She wants tips on what to pack, and styling options for travelling. Swimsuit.

Education: Bachelor's Degree, Technology

Age: 41

Gender: Female

Occupation: Freelance Graphic Designer, Self-Employed, Household size 1, Upper-Middle Income Household, Interested in Travel, Fitness and Sustainable Fashion, Lives in Canada, Between 28-45 years of Age, Female, Has Education Level Bachelor's Degree or Master's Degree, Is a Full-Time or Self-Employed worker in the Marketing, Technology or Design Industry, Has a Household Size of 1 or 2, Has Middle Income or Upper-Middle Income Level, and her Interests are Travel, Fitness and Sustainable Fashion. Currently located in United States/Canada/United Kingdom. She works as a Freelance Graphic Designer in the Design Industry, is Interested in Fashion and Swimming for Leisure with Friends and for Travel. She is also looking for something that is sustainable and eco-friendly, as she cares about the future of our planet. She wants quality, fit and comfort. Looking for a brand that cares about her, not just about profits, and gives her styling tips and advice. She needs something that fits her body well and is flattering to her shape. She wants to feel confident and sexy in a swimsuit, and enjoy the experience with a brand that supports her on that journey. Finally, she also wants something that's stylish and looks good on social media. She cares about her appearance and what others think of her, and the social validation she gets when she looks good. She is happy to invest the money into what she needs/wants. She cares about looking and feeling good and she values quality and sustainable products that reflect her interests in fitness and sustainable fashion. The business should appeal to her desire for quality, fit, and sustainability, as well as her tech-savvy nature and interest in social media and travel. Andie Swim fits this profile perfectly. Her age is between 28 and 45, her location is in United States, Canada or United Kingdom, her gender is Female, she has at least a Bachelor's Degree and she works full time. She is interested in travel, fitness and sustainable fashion. As she is from the Design Industry, she spends a fair amount of time online looking for her next purchase. She wants to share her journey on social media and influence others. She wants the perfect swimsuit for this summer and to be happy in her body again. She does a lot of business travel, so needs something that packs up well. She is going to Bali, and will want to purchase swimwear to wear there, and to share on her socials. She is open to purchasing swimwear that looks good on her and is well-fitting and flattering, and also something that is eco-friendly. She wants to know what products are the right ones for her. This means, what styles, fabrics and colours look good on her, as well as her friends. She wants tips on what to pack, and styling options for travelling. Swimsuit.

Education: Master's Degree, Design