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Product Portfolio
Andie X Lands' End Tugless Elwood One Piece - Multi Floral
The 90s High Waist Bikini Bottom - Floral Lace - Aurora
The Bikini Panty - Rayon - Blush
Andie Swim Key Value Propositions
Andie Swim's key value proposition is providing women with swimwear designed specifically for their bodies, ensuring a 'perfect fit' and promoting confidence. This focus addresses the common struggle of finding comfortable, supportive, and flattering swimwear for diverse body types.
Andie Swim Brand Positioning
Andie Swim positions itself as a women-centric swimwear brand focused on delivering the 'perfect fit' and promoting body inclusivity, prioritizing comfort, quality, and confidence for its female customers.
Top Competitors
Summersalt
Albion Fit
Athleta
Customer Sentiments
Customer sentiment appears positive due to the brand's clear alignment with customer desires for comfortable, well-fitting, and body-inclusive swimwear. The emphasis on 'perfect fit' and 'by women for women' directly addresses common frustrations of the target audience.
Actionable Insights
To reinforce brand positioning, Andie Swim should continue to highlight testimonials and marketing campaigns centered on 'perfect fit' and diverse body types.
Products and Features
Andie X Lands' End Tugless Elwood One Piece - Multi Floral - Product Description
The Andie X Lands' End Tugless Elwood One Piece is a collaboration piece, combining Andie Swim's modern aesthetic with Lands' End's classic 'Tugless' fit. This formfitting one-piece swimsuit features a flattering plunging neckline, offering a stylish and comfortable silhouette. It is designed with adjustable criss-cross tie-back straps, allowing for a customized and secure fit. The swimsuit provides medium seat coverage, balancing modesty with a contemporary swimwear look. Crafted from Eco Nylon, it emphasizes sustainability in its material choice, appealing to environmentally conscious consumers. The 'Multi Floral' pattern adds a vibrant and attractive design element.
Pros
- This swimsuit offers a stylish and flattering design with its plunging neckline and formfitting silhouette
- The adjustable criss-cross tie-back straps provide a customizable and secure fit for various body types
- Its construction from Eco Nylon highlights a commitment to sustainability, appealing to eco-conscious consumers.
Cons
- The plunging neckline might offer less support for those with a larger bust
- The 'medium seat coverage' may not be sufficient for individuals who prefer more modest coverage
- As a collaboration piece, its availability might be limited to specific seasons or quantities, potentially making it harder to acquire long-term.
Alternatives
- Competitors like Summersalt offer stylish one-piece swimsuits with varying levels of coverage and support, often focusing on sustainable materials
- Aerie provides a wide range of affordable and trendy one-piece swimsuits, including options with different necklines and strap designs
- Left On Friday specializes in durable and comfortable swimwear, offering simple yet elegant one-piece designs that prioritize fit and fabric quality.
Company Updates
Latest Events at Andie Swim
Andie Swim: Andie | Swimwear by women for women. Find your ...
Luxury one piece swimsuits and bikinis made for women, by women in sizes XS - XXXL. Our Fit Experts help find your perfect swimsuit. Try your swimsuit on at ...
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The Elba Bikini Top - Eco Nylon - Ocean. 1; 2. new ... CompanyExpand Menu. Go to custom link on footer -. © 2025 Andie ...
View sourceAndie | LinkedIn
Jan 14, 2022 ... 2mo. Report this post; Close menu. Big news at Andie We're excited ... Read more in Business of Fashion: https://lnkd.in/ew9A2sab ...
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