The FTC Green Guides, updated periodically, provide guidance on environmental marketing claims, ensuring they are substantiated and not misleading to consumers; these guides cover various aspects of environmental claims, including recyclability, renewable materials, and carbon offsets, influencing how companies market their products as eco-friendly. (Most Recent Update: Ongoing review and enforcement actions). These guidelines will directly affect the usage of words like recycle, sustainable etc on the website and product descriptions. Companies must have proof for all claims. For example, when advertising a swimwear product as recyclable, companies must be able to prove that it is actually recyclable and there are accessible recycling programs available to consumers. In 2023, the FTC is actively seeking public comment on potential updates to the Green Guides, indicating an increased focus on sustainability claims and environmental marketing practices. This regulatory scrutiny emphasizes the need for businesses to align their marketing strategies with accurate and verifiable environmental information, fostering consumer trust and confidence in sustainable products. The most recent enforcement actions have emphasized the need for clear and unambiguous language when advertising sustainability benefits, and for businesses to ensure the availability of the means for consumers to recycle or properly dispose of marketed products. The FTC has the power to fine brands who do not prove their claim.

The INFORM Consumers Act, effective June 2023, directs online marketplaces to collect, verify, and disclose certain information from high-volume third-party sellers, aiming to increase transparency and deter the sale of counterfeit or stolen goods; it requires sellers to provide contact information, including name, address, and bank account details, which marketplaces must verify and disclose to consumers in certain circumstances. This act is designed to protect consumers from fraud and illicit products sold through online platforms, enhancing accountability and transparency in e-commerce. The act's primary goal is to provide consumers with more information about third-party sellers on online marketplaces, enabling them to make more informed purchasing decisions and reducing the risk of purchasing counterfeit or stolen goods. For swimwear retailers that sell through marketplaces like Amazon or Etsy, compliance with the INFORM Consumers Act is crucial for maintaining a trustworthy brand image and adhering to regulatory requirements. Failure to comply could result in penalties or restrictions on selling through these platforms. This act is targeted at both the marketplaces themselves, and the high-volume third party sellers utilizing the marketplace. The marketplaces must verify the identities of these sellers, and the high-volume sellers must then disclose contact information to consumers. For example, a swimwear company selling over $5,000 worth of products through a marketplace over a 12 month period, and engaging in 200 or more discrete transactions would be considered a high-volume third-party seller and would be subject to the regulations of the INFORM Consumers Act. The company would have to provide verifiable contact information which the marketplace could then disseminate to the consumer when necessary. If it did not it would be subject to penalties and restrictions to selling on that marketplace. This policy has the potential to reduce fraud, and foster greater trust between consumers and online retailers, and could have a positive impact on online retail as a whole if it achieves these goals. This policy may also result in increased operational costs and decreased sales.

California Senate Bill 62 (SB 62), also known as the Garment Worker Protection Act, was enacted in 2021 to address wage theft and labor exploitation in the garment manufacturing industry; it eliminates the piece-rate compensation system, requiring garment workers to be paid an hourly wage, and expands liability for wage violations to brands that contract with garment manufacturers. The law aims to ensure fair wages and working conditions for garment workers, making brands accountable for labor practices throughout their supply chains and affecting companies producing or sourcing apparel in California. The bill's primary focus is to protect garment workers from unfair labor practices, ensuring they receive fair compensation and work in safe conditions. SB 62 directly impacts the swimwear industry if Andie Swim manufactures its products in California or contracts with manufacturers based in the state. The company must ensure its suppliers comply with the hourly wage requirement and maintain proper records to avoid liability for wage violations. This California bill specifically targets the garment industry and seeks to prevent wage theft and ensure that garment workers receive a fair hourly wage rather than payment per garment. The bill expands liability for these labor violations to the brands themselves rather than just the direct manufacturers. For example, if a swimwear brand in California contracts with a manufacturer that is paying garment workers by the piece, both the manufacturer and the brand itself are liable for those wage violations. SB 62 increases both the costs of production in California and the liability of the brands that manufacture there, while hopefully improving labor conditions and wages in the state.