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Altenloh, Brinck & Co. U.S., Inc. Target Audience
The primary target audience consists of businesses and professionals within the construction, commercial roofing, and building envelope sectors. This includes contractors, builders, architects, and distributors who require engineered fasteners for various applications. The company caters to customers needing SPAX fasteners for general construction, TRUFAST products for commercial roofing, and TRUFASTWalls for exterior building envelopes. Secondary audiences may include DIY enthusiasts or homeowners seeking high-quality fastening solutions for their own projects, though the company's primary focus appears to be on larger-scale commercial and construction projects.
User Segments
Age: 42
Gender: Male
Occupation: Senior Project Manager, Commercial Construction Company
Education: Master's Degree, Civil Engineering
Age: 38
Gender: Female
Occupation: Lead Roofing Engineer, Engineering Firm
Education: Bachelor's Degree, Architecture
Age: 48
Gender: Male
Occupation: Senior Architect, Architectural Design Firm
Education: Bachelor's Degree, Structural Engineering
Robert Thompson
Goals
- Successfully manage and complete large-scale commercial construction projects on time and within budget
- Ensure the structural integrity and safety of buildings by using high-quality, reliable fastening solutions
- Stay updated with the latest advancements in construction technology and sustainable building practices to maintain a competitive edge.
Pain Points
- Finding fasteners that consistently meet stringent building codes is a constant challenge
- Unexpected delays due to fastener supply chain issues disrupt project timelines
- Difficulty in locating comprehensive technical specifications and support documentation for specialized fasteners.
Altenloh, Brinck & Co. U.S., Inc. Geographic Distribution
The primary market is the USA, followed by Canada and Germany. The focus is mainly on North America and Europe. Other markets include UK and Australia.
Top Countries
United States
Canada
Germany
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2-4 people and have a medium to high income, indicating stable financial backgrounds suitable for investing in quality construction materials.
Employment Status
Income Distribution
Education Level
Altenloh, Brinck & Co. U.S., Inc. Behavior Analysis
Behavior Profile
Device Breakdown
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