Altenloh, Brinck & Co. US : Market and Competitor Analysis

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Altenloh, Brinck & Co. US is a manufacturer of engineered fasteners for the construction industry. Their brands include SPAX, TRUFAST, and TRUFASTWalls. The company is headquartered in Bryan, Ohio with additional facilities in Pioneer, Ohio and Grand Rapids, Michigan.

Company : Altenloh, Brinck & Co. US

Industry : ConstructionManufacturingBuilding Materials

Major Markets

United States

Canada

Mexico

Key Competitors

Senco

Simpson Strong-Tie

ITW Construction Systems

Altenloh, Brinck & Co. US Key Value propositions

Durability

Corrosion Resistance

Ease of Installation

Compatibility

Altenloh, Brinck & Co. US Latest news

HOME | Altenloh, Brinck & Co. U.S., Inc. | Fastening Solutions

We at ALTENLOH, BRINCK & CO U.S. are proud to manufacture and distribute engineered fasteners under the SPAX brand for the construction market, the TRUFAST ...

Altenloh, Brinck & Co. US, Inc. | LinkedIn

http://www.altenloh.us. External link for Altenloh, Brinck & Co. US, Inc ... Wishing everyone a very happy New Year and a big thank you to all our ...

EMPLOYMENT | Altenloh, Brinck & Co. U.S., Inc.

top of page. ALTENLOH, BRINCK & CO. US. ABC Logo Since 1823_white.png. HOME · ABOUT · CAREERS · NEWS · CONTACT.

General Conditions of Purchase - ALTENLOH, BRINCK & CO – Group

Scope of validity. These conditions of purchase are subject to all contractual agreements of the companies in the ALTENLOH, BRINCK & CO – Group (hereinafter ABC) ...

Altenloh, Brinck & Co. US SWOT Analysis

Strengths

Strong brand reputation in the construction industryFocus on high-quality, engineered fastenersEstablished distribution network

Weaknesses

Dependence on the construction industry, which can be cyclicalCompetition from larger, more established fastener manufacturersPotential price sensitivity in the market

Opportunities

Expansion into new geographic marketsDevelopment of innovative fastener solutions for emerging construction trendsStrategic partnerships with key industry players

Threats

Fluctuations in raw material pricesEconomic downturns impacting construction spendingIncreased competition from foreign manufacturers

Top Marketing Strategies for Altenloh, Brinck & Co. US

Content Marketing and Digital Lead Generation

Develop a comprehensive content marketing strategy focusing on educational content about construction techniques, best practices, and the benefits of using high-quality fasteners. This will attract relevant website traffic and generate leads for sales teams.

Partner with Key Construction Industry Influencers

Collaborate with prominent architects, builders, and construction influencers to promote Altenloh, Brinck & Co.'s products and expertise. This will increase brand visibility and establish credibility within the target market.

Develop a Targeted Distributor Network

Expand the existing distributor network by strategically partnering with regional and national distributors who serve the construction industry. This will ensure greater product availability and reach new customer segments.

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Altenloh, Brinck & Co. US User Persona

Name:

Mark Williams

Age :

42

Gender :

Male

Occupation :

Construction Manager

Industry :

Construction

Education :

Bachelor's Degree, Construction Management

Preferred platforms

GOALS

Ensuring timely project completion within budget and quality standards
Implementing sustainable and efficient building practices on projects
Sourcing reliable and high-performance building materials from trusted suppliers

Frustrations

Dealing with material delays from suppliers, which can set back project timelines
Managing unexpected on-site issues that require quick problem-solving
Coordinating with multiple subcontractors and ensuring their work aligns with project specifications

Name:

Susan Chen

Age :

35

Gender :

Female

Occupation :

Architect

Industry :

Architecture and Design

Education :

Master's Degree, Architecture

Preferred platforms

GOALS

Designing aesthetically pleasing and functional buildings that meet client needs
Incorporating sustainable design elements and energy-efficient solutions in projects
Staying updated on the latest architectural trends and technologies

Frustrations

Facing challenges in getting clients to fully grasp the value of sustainable design choices
Managing the expectations of clients who may have differing visions for a project
Dealing with the complexities of building codes and regulations that can impact designs

Name:

John Rodriguez

Age :

28

Gender :

Male

Occupation :

 Roofing Contractor

Industry :

Construction

Education :

High School Diploma

Preferred platforms

GOALS

Growing his roofing business and securing more residential and commercial projects
Finding reliable and skilled laborers to join his team
Staying up-to-date on the latest roofing techniques and materials

Frustrations

Dealing with the volatility of material prices, which can impact project bids
Finding and retaining skilled workers in a competitive labor market
Managing customer expectations and addressing any concerns that may arise during a project

Altenloh, Brinck & Co. US Geographic and Demographic Insights

Geographic Insights: Altenloh, Brinck & Co. US has a strong presence in North America, particularly in the US which accounts for the majority of its market share. It also has a presence in Europe, albeit smaller.

Top Countries

United States
60%
Canada
15%
Mexico
10%
United Kingdom
7.5%
Germany
7.5%

Demographic Insights: Altenloh's target audience is predominantly male and falls within the age range of 35-54, reflecting the demographics of experienced construction professionals.

Age Distribution

Gender Distribution

Altenloh, Brinck & Co. US Socio-economic Profile

Household and Income Insights: The majority of target users fall within the 'Medium' income bracket and have an average household size of 3-4, suggesting families where both partners may be working professionals.

Educational and Employment Insights: Most target users are employed full-time, indicating a focus on working professionals. A significant portion have a University or College education, reflecting the skilled nature of the construction industry.

Households Size

Income Distribution

Education Level

Employment Status

Altenloh, Brinck & Co. US Behavioral Insights

Interest-Based Insights: Target users show interest in construction technology, building regulations, home improvement, and sustainability, aligning with their professional needs and potential for DIY projects.

Technology and Social Media Usage: Users favor professional platforms like LinkedIn and Youtube for industry-related information. Desktop usage dominates, likely for work purposes, with moderate mobile usage.

Interests

Construction TechnologyBuilding Codes and RegulationsHome ImprovementDIY ProjectsArchitecture and DesignReal EstateSustainability

Device Breakdown

Social Media Usage

Altenloh, Brinck & Co. US Top Competitors

Competitor	Estimated market share	Top domains
Senco	35%	Pneumatic fastening systems, Collated fasteners, Fastening tools
Simpson Strong-Tie	25%	Structural connectors, Fasteners for wood construction, Earthquake bracing
ITW Construction Systems	15%	Fastening systems for roofing, Insulation support systems, Air barrier products

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