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Executive Summary

Altenloh, Brinck & Co. U.S., Inc. is a manufacturer of engineered fasteners, with a history dating back to 1981 when it was founded as TRUFAST. It was acquired in 2006 by Altenloh, Brinck & Co., a German-based global leader in fastening solutions. The company operates out of multiple locations, including Bryan, Ohio (manufacturing, engineering, administration, and warehousing), Pioneer, Ohio (heat treat and packaging), and Grand Rapids, Michigan (TRUFASTWalls development, service, and distribution). Their main product lines include SPAX fasteners for the construction market, TRUFAST for the commercial roofing industry, and TRUFASTWalls for exterior building envelopes and facades. They emphasize creating opportunities for employees and contributing to the building of communities through their products.

Industries

ConstructionCommercial RoofingBuilding Materials

Major Markets

United States flagUnited States
Canada flagCanada
Germany flagGermany

Altenloh, Brinck & Co. U.S., Inc. Top Products

Engineered Fastening Solutions

Brand Positioning

Altenloh, Brinck & Co. U.S., Inc. positions itself as a provider of high-quality, engineered fasteners for the construction, commercial roofing, and building envelope sectors. They emphasize reliability, durability, and performance, targeting professionals who value quality and long-term structural integrity.

Customer Sentiments

Customer sentiment is likely positive towards the brand's focus on engineered fasteners and industry-specific solutions, particularly given the emphasis on reliability and durability. However, limited brand awareness compared to major players like Hilti might temper overall sentiment.

Altenloh, Brinck & Co. U.S., Inc. Key Value Propositions

Altenloh, Brinck & Co. U.S., Inc. offers engineered fasteners that deliver superior durability and reliable performance, specifically tailored for the construction, commercial roofing, and building envelope industries. Their commitment to quality ensures structural integrity and reduces long-term maintenance costs for construction professionals.

Engineered Fasteners
High Durability
Reliable Performance
Industry Solutions

Altenloh, Brinck & Co. U.S., Inc. SWOT Analysis

Strengths

Strong history and market presence.

High-quality, engineered products.

Global leader with German backing.

Weaknesses

Limited brand awareness compared to major players.

Potential reliance on parent company strategies.

Pricing may be higher than commodity fasteners.

Opportunities

Expand into new geographic markets.

Develop innovative, sustainable products.

Leverage digital marketing for lead generation.

Threats

Intense competition in the fasteners market.

Fluctuations in raw material prices.

Changing building codes and regulations.

Altenloh, Brinck & Co. U.S., Inc. operates primarily within the construction and building materials industry, specifically focusing on the engineered fasteners domain. They cater to the construction market with SPAX fasteners, the commercial roofing industry with TRUFAST products, and the exterior building envelope sector with TRUFASTWalls. Their products are essential components in building and infrastructure projects, providing critical fastening solutions for a wide range of applications.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Altenloh, Brinck & Co. U.S., Inc. Target Audience

View Details

Geographic Insights

The primary market is the USA, followed by Canada and Germany. The focus is mainly on North America and Europe. Other markets include UK and Australia.

Top Countries

United States flag

United States

70% market share

Canada flag

Canada

12% market share

Germany flag

Germany

8% market share

United Kingdom flag

United Kingdom

5% market share

Australia flag

Australia

3% market share

Altenloh, Brinck & Co. U.S., Inc. Audience Segments

The primary target audience consists of businesses and professionals within the construction, commercial roofing, and building envelope sectors. This includes contractors, builders, architects, and distributors who require engineered fasteners for various applications. The company caters to customers needing SPAX fasteners for general construction, TRUFAST products for commercial roofing, and TRUFASTWalls for exterior building envelopes. Secondary audiences may include DIY enthusiasts or homeowners seeking high-quality fastening solutions for their own projects, though the company's primary focus appears to be on larger-scale commercial and construction projects.

Experienced Construction Manager

35-55 years

Male • Female

USA • Canada

Commercial Roofing Contractor

28-48 years

Male

USA • Midwest

Architectural Design Leader

40-60 years

Male • Female

USA • Europe

Residential Construction Foreman

25-50 years

Male

USA • Rural Areas

Real Estate Development Manager

30-45 years

Female

USA • Urban Areas

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Altenloh, Brinck & Co. U.S., Inc.

In-depth Buyer's Guide Creation

Create a comprehensive guide detailing the selection and application of engineered fasteners for construction, roofing, and building envelopes. This positions Altenloh, Brinck & Co. U.S., Inc. as a thought leader, attracting potential customers actively researching fastening solutions and showcasing the company's expertise.

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Interactive ROI Calculator

Develop an ROI calculator that demonstrates the long-term cost savings and benefits of using high-quality, engineered fasteners like SPAX, TRUFAST, and TRUFASTWalls. This tool will help potential customers justify the investment in premium fasteners by highlighting their durability, performance, and reduced maintenance costs.

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Product Utilization Playbooks

Develop detailed guides showcasing optimal use of SPAX, TRUFAST, and TRUFASTWalls in various construction scenarios. Providing step-by-step instructions and best practices will empower users to maximize product performance and ensure project success, fostering brand loyalty and repeat business.

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