Artisans Web : Market and Competitor Analysis

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Artisans Web is a website offering web development tutorials and how-to guides. They specialize in popular technologies such as WordPress, Laravel, PHP, JavaScript, and jQuery. The website aims to provide practical guidance to web developers of varying skill levels.

Company : Artisans Web

Industry : Web DevelopmentProgramming TutorialsE-Learning

Major Markets

United States

India

United Kingdom

Key Competitors

W3Schools

freeCodeCamp.org

Codecademy

Artisans Web Key Value propositions

Practical Coding Tutorials

WordPress Expertise

Beginner-Friendly Guidance

Step-by-Step Instructions

Artisans Web Latest news

create Page to display posts only from one Category | WordPress.org

... News, or Plans for the respective pages. I've also tried using the simple “Latest ... top five (there are more):. https://artisansweb.net/display-posts-specific- ...

Display Posts From Specific Category On A WordPress Page ...

Jun 10, 2023 ... php in your active theme's directory and add the below comment at the top of the file. template-category.php <?php /** * Template Name: Category ...

Portfolio Permalink URL Structure Different From Blog — Betheme ...

Feb 24, 2023 ... ... news and portfolio items at the same time. I ... Main blog page (correct) = domain.com/blog ... https://artisansweb.net/how-to-add-blog-to ...

How to Export Posts to CSV in WordPress - Artisans Web

Jun 22, 2023 ... function admin_post_list_add_export_button( $which ) { global $typenow; if ( 'post' === $typenow && 'top' === $which ) { ?> ... https://wordpress.

Artisans Web SWOT Analysis

Strengths

Specialized content focusing on in-demand web development skills.Practical, hands-on approach with code examples and tutorials.Targets a niche audience of web developers seeking specific solutions.

Weaknesses

Reliance on organic traffic and SEO.Potential lack of brand awareness compared to established competitors.Limited content diversity beyond core programming topics.

Opportunities

Expand content to cover emerging technologies and frameworks.Develop interactive learning tools and resources.Offer premium content or membership options for advanced learners.

Threats

Competition from free and paid online learning platforms.Rapid evolution of web development technologies requiring constant content updates.Changes in search engine algorithms impacting organic reach.

Top Marketing Strategies for Artisans Web

Interactive Exit-Intent Quiz

This strategy will engage website visitors who are about to leave, prompting them to take a quiz related to web development topics. This will not only capture their attention but also potentially generate leads for the website.

Content-Specific Call-to-Action Optimization

By tailoring call-to-actions to the specific content on each page, the website can encourage users to take desired actions, such as signing up for a free trial or subscribing to a newsletter, leading to higher conversion rates.

Personalized User Onboarding

This strategy helps users navigate the website effectively and discover valuable content relevant to their needs. By offering a tailored onboarding experience, users are more likely to engage with the platform and find the tutorials they're searching for.

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Artisans Web User Persona

Name:

John Smith

Age :

28

Gender :

Male

Occupation :

Frontend Developer

Industry :

Software Development

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

To enhance his front-end development skills by mastering Javascript frameworks like React and Angular for building complex user interfaces
To stay updated with the latest web development trends and technologies to remain competitive in the job market
To build a strong online portfolio of projects to showcase his abilities and attract potential employers

Frustrations

Encountering cross-browser compatibility issues that consume significant time and effort to debug
Keeping up with the rapidly evolving JavaScript ecosystem and the constant emergence of new libraries and frameworks
Implementing responsive designs that seamlessly adapt to various screen sizes and devices

Name:

Emily Chen

Age :

32

Gender :

Female

Occupation :

WordPress Developer

Industry :

Web Design & Development

Education :

Self-Taught

Preferred platforms

GOALS

To grow her freelance WordPress development business by acquiring new clients and expanding her service offerings
To efficiently manage multiple client projects simultaneously, ensuring timely delivery and high-quality results
To streamline her development workflow by learning advanced WordPress customization techniques and leveraging plugins effectively

Frustrations

Dealing with challenging client requests and managing expectations effectively to ensure project success
Troubleshooting plugin conflicts and compatibility issues that arise when customizing WordPress websites
Finding reliable and trustworthy sources of information and support for complex WordPress development challenges

Name:

David Lee

Age :

22

Gender :

Male

Occupation :

Computer Science Student

Industry :

N/A

Education :

Currently pursuing Bachelor's Degree, Computer Science

Preferred platforms

GOALS

To excel in his computer science coursework by deepening his understanding of programming concepts and gaining practical coding experience
To secure internships and entry-level positions in software development to launch his career in the tech industry
To collaborate with other students on coding projects and participate in hackathons to build his network and enhance his skills

Frustrations

Grasping complex algorithms and data structures taught in theoretical computer science courses
Balancing academic workload with personal coding projects and extracurricular activities
Finding relevant and engaging learning resources that cater to his specific learning style and pace

Artisans Web Geographic and Demographic Insights

Geographic Insights: Artisans Web's largest user base is in the United States and India, comprising 65% of total users, reflecting the high demand for web development skills in these tech-driven markets.

Top Countries

United States
40%
India
25%
United Kingdom
10%
Canada
7.5%
Australia
5%

Demographic Insights: The target audience for Artisans Web skews heavily towards males aged 25-34, indicative of the gender gap in tech and the career stage where developers actively seek to upskill.

Age Distribution

Gender Distribution

Artisans Web Socio-economic Profile

Household and Income Insights: Artisans Web's audience primarily falls within the middle-income bracket and typically lives in households of 2-4 people, suggesting a mix of students, working professionals, and individuals with young families.

Educational and Employment Insights: The majority of target users are employed full-time, with a high proportion having a university or college education, signifying their commitment to professional development within the field.

Households Size

Income Distribution

Education Level

Employment Status

Artisans Web Behavioral Insights

Interest-Based Insights: Target users show strong interest in technology, programming, web development, and related fields, indicating a dedicated pursuit of technical skills and knowledge.

Technology and Social Media Usage: Users prefer YouTube for consuming content, spend considerable time on LinkedIn for professional networking, and favor desktop devices for their learning activities.

Interests

TechnologyProgrammingWeb DevelopmentSoftware EngineeringOpen-Source ToolsDigital MarketingFreelancing

Device Breakdown

Social Media Usage

Artisans Web Top Competitors

Competitor	Estimated market share	Top domains
W3Schools	45%	Web Development, Programming Tutorials, Reference Materials
freeCodeCamp.org	30%	Web Development, Coding Bootcamp, Community-Driven Learning
Codecademy	25%	Interactive Coding Courses, Career Development, Personalized Learning Paths

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