B2Metric : Market and Competitor Analysis

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B2Metric is an AI-based marketing analytics platform that helps businesses reduce user churn and increase growth. They provide solutions for customer micro-segmentation, campaign optimization, hyper-personalization, and retention analysis. B2Metric serves a range of clients from emerging businesses to large enterprises.

Company : B2Metric

Industry : Marketing AnalyticsCustomer Relationship ManagementArtificial Intelligence

Major Markets

United States

United Kingdom

Turkey

Key Competitors

Mixpanel

Amplitude

CleverTap

B2Metric Key Value propositions

AI-Powered Insights

Churn Reduction

Customer Segmentation

Growth Optimization

B2Metric Latest news

B2Metric: AI based Predictive Analytics Solution

B2Metric can integrate with ... “B2Metric is a top-notch Automated ML modeling platform for Banking and Finance. ... News & Updates. Resources. Blogs · Newsletter.

B2Metric | LinkedIn

Feb 4, 2024 ... https://www.b2metric.com. External link for ... importance of sports. Let's honor the legacy of ... View all updates, news, and articles. Join ...

Begin a Marketer And Using B2Metric Solutions in The Age of AI

To do that, especially marketing teams are looking for new intelligent technology solutions to adopt while developing a good customer experience. The need to ...

B2Metric on LinkedIn: #mobileappgrowth #ottplatforms ...

Jun 14, 2021 ... New Blogpost alert: How B2Metric OTT AI-Based Analytics Platform Works? B2M IQ OTT Analytics platform provides visualization of user event ...

B2Metric SWOT Analysis

Strengths

AI-driven marketing analytics platform.Focus on customer journey optimization and churn reduction.Scalable solutions for businesses of all sizes.

Weaknesses

Relatively new company, may lack brand recognition.Competitive market with established players.Reliance on successful AI model performance.

Opportunities

Expanding into new geographical markets.Developing partnerships with marketing agencies.Adding new features based on emerging trends and customer needs.

Threats

Rapid advancements in AI and marketing technology.Data privacy concerns and regulations.Economic downturn impacting marketing budgets.

Top Marketing Strategies for B2Metric

Personalized User Onboarding

This strategy focuses on providing a tailored and engaging onboarding experience for new users. This will help B2Metric reduce churn by ensuring users are comfortable and confident using the platform, leading to higher adoption and retention.

Interactive ROI Calculator

This strategy provides potential customers with a tool to calculate the potential return on investment of using B2Metric. By showcasing the financial benefits, it will increase conversions and demonstrate the value proposition to businesses looking for data-driven growth.

Content-Specific Call-to-Action Optimization

This strategy involves customizing the call-to-action based on the specific content users are engaging with. This will increase conversions by presenting the most relevant action for each user, enhancing engagement and encouraging them to take the desired next step.

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B2Metric User Persona

Name:

Sarah Jones

Age :

32

Gender :

Female

Occupation :

Marketing Director

Industry :

FinTech

Education :

MBA, Marketing

Preferred platforms

GOALS

Reduce customer churn rate by 15% within the next quarter using data-driven insights from B2Metric
Improve customer lifetime value by implementing personalized onboarding campaigns based on user segmentation analysis
Increase marketing ROI by optimizing ad campaigns and targeting high-value customer segments identified through B2Metric

Frustrations

Struggling to get a holistic view of customer journeys across multiple touchpoints
Lack of actionable insights from existing analytics tools to effectively reduce churn
Difficulty in personalizing marketing campaigns at scale due to limited segmentation capabilities

Name:

David Chen

Age :

28

Gender :

Male

Occupation :

Product Manager

Industry :

Energy & Utilities

Education :

B.S., Computer Science

Preferred platforms

GOALS

Increase user engagement and adoption of their digital platform by identifying key drop-off points and optimizing the user experience
Drive feature adoption by understanding user behavior and segmenting users based on their needs and preferences
Improve product development by incorporating data-driven insights about customer pain points and feature requests

Frustrations

Dealing with siloed data across different platforms, making it difficult to understand the complete user journey
Difficulty in prioritizing product roadmap features based on actual user behavior and needs
Lack of a user-friendly analytics platform that allows for quick and easy access to key metrics

Name:

Aisha Kumar

Age :

45

Gender :

Female

Occupation :

Chief Marketing Officer

Industry :

E-commerce

Education :

MBA, Marketing & Finance

Preferred platforms

GOALS

Achieve significant revenue growth by leveraging customer insights to create highly targeted and personalized marketing campaigns
Expand into new customer segments by identifying their specific needs and preferences through data analysis
Build a strong brand reputation by fostering customer loyalty and improving overall customer satisfaction through data-driven initiatives

Frustrations

Facing challenges in keeping pace with the rapidly evolving digital marketing landscape and adapting strategies accordingly
Difficulty in accurately measuring the effectiveness of marketing campaigns and attributing ROI to specific channels
Lack of a comprehensive view of customer behavior and preferences across all touchpoints, leading to missed opportunities for engagement

B2Metric Geographic and Demographic Insights

Geographic Insights: B2Metric sees its largest user base in Western markets like US and UK, followed by Turkey, UAE and Germany.

Top Countries

United States
25%
United Kingdom
15%
Turkey
10%
United Arab Emirates
8%
Germany
7%

Demographic Insights: B2Metric's target audience is primarily professionals aged 25-44, with a slight male skew.

Age Distribution

Gender Distribution

B2Metric Socio-economic Profile

Household and Income Insights: B2Metric users typically belong to households of 2-4 people and fall under the medium-income bracket.

Educational and Employment Insights: Most B2Metric users are highly educated working professionals, with majority holding a University or College degree.

Households Size

Income Distribution

Education Level

Employment Status

B2Metric Behavioral Insights

Interest-Based Insights: B2Metric users are interested in data analytics, AI, digital marketing, and customer relationship management, reflecting the company's focus.

Technology and Social Media Usage: Users prefer desktop devices and engage heavily on professional platforms like LinkedIn, showcasing a business-oriented audience.

Interests

Data AnalyticsBusiness IntelligenceArtificial IntelligenceDigital MarketingSaaSGrowth HackingCustomer Relationship Management

Device Breakdown

Social Media Usage

B2Metric Top Competitors

Competitor	Estimated market share	Top domains
Mixpanel	35.2%	Product Analytics, User Engagement, Mobile Analytics
Amplitude	28.5%	Product Intelligence, User Behavior Analysis, Growth Analytics
CleverTap	16.3%	Mobile Marketing, Customer Retention, Personalization

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