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B2Metric Target Audience
B2Metric's target audience spans across different business sizes, from startups to large enterprises. Specifically, they aim to serve emerging businesses, SMBs, and corporations seeking AI-driven digital optimization solutions. The platform also caters to growth teams and marketing professionals who need to understand customer data, improve customer retention, personalize in-app experiences, and optimize marketing campaigns. Their marketing material highlights that they enable brands to connect with a significant portion of the global population every month, appealing to companies with a broad customer base.
User Segments
Age: 35
Gender: Male
Occupation: Marketing Manager, SMB E-commerce
Education: Master's Degree, Marketing
Age: 42
Gender: Female
Occupation: Senior Marketing Director, Large Enterprise Retail
Education: Bachelor's Degree, Business Analytics
Age: 30
Gender: Male
Occupation: Growth Marketing Specialist, Emerging Business
Education: Bachelor's Degree, Marketing
Alex Thompson
Goals
- Increase customer retention rate by 15% within the next quarter through personalized in-app experiences
- Improve marketing campaign ROI by 20% by leveraging AI-driven insights to optimize targeting and messaging
- Streamline data analysis processes to reduce reporting time by 30% and enable faster decision-making.
Pain Points
- Difficulty integrating disparate data sources for a unified customer view
- Struggling to demonstrate the ROI of marketing automation efforts
- Spending too much time on manual reporting and analysis.
B2Metric Geographic Distribution
B2Metric's primary markets are the United States and United Kingdom, followed by India, Canada and Australia. This suggests a focus on English-speaking countries with established digital marketing ecosystems.
Top Countries
United States
United Kingdom
India
Canada
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
B2Metric's target users primarily live in households of 2-4 people with medium to high income levels, indicating a focus on established professionals and business owners.
Employment Status
Income Distribution
Education Level
B2Metric Behavior Analysis
Behavior Profile
Device Breakdown
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