Find stats on top websites
Altenloh, Brinck & Co. U.S., Inc. is a manufacturer of engineered fasteners, with a history dating back to 1981 when it was founded as TRUFAST. It was acquired in 2006 by Altenloh, Brinck & Co., a German-based global leader in fastening solutions. The company operates out of multiple locations, including Bryan, Ohio (manufacturing, engineering, administration, and warehousing), Pioneer, Ohio (heat treat and packaging), and Grand Rapids, Michigan (TRUFASTWalls development, service, and distribution). Their main product lines include SPAX fasteners for the construction market, TRUFAST for the commercial roofing industry, and TRUFASTWalls for exterior building envelopes and facades. They emphasize creating opportunities for employees and contributing to the building of communities through their products.
Major Markets
United States
Canada
GermanyKey Competitors
Select a competitor
Hilti
Simpson Strong-Tie
Top Marketing Channels
Hilti
- Digital Marketing
- Examples: Hilti's YouTube channel featuring product demos, Hilti's sponsored content on industry websites, Hilti's email marketing campaigns
- Campaigns: Hilti ON!Track, Hilti Connect App, Hilti Volume Program
- Trade Shows and Print Advertising
- Examples: Hilti's participation in construction trade shows, Hilti's direct mail campaigns, Hilti's print advertising in industry publications
- Campaigns: Hilti Tool Fleet Management, Hilti Innovation Days, Hilti Productivity Solutions
- Technical Education and Training
- Examples: Hilti's technical webinars for engineers, Hilti's lunch and learns for architects, Hilti's training sessions for contractors
- Campaigns: Hilti Engineering Services, Hilti BIM/CAD Library, Hilti PROFIS Engineering Suite
Top Sales Channels
- Direct Sales
- Hilti's direct sales team visiting construction sites, Hilti's online product configurator, Hilti's mobile app for placing orders
- Hilti Direct Sales Force, Hilti Online Store, Hilti Retail Stores
- Distribution Network
- Hilti products available at construction supply stores, Hilti's partnerships with large construction firms, Hilti's negotiated contracts with government agencies
- Hilti Distribution Network, Hilti Strategic Partnerships, Hilti Volume Discounts
- Value-Added Services
- Hilti's repair centers providing quick turnaround times, Hilti's certified technicians offering onsite support, Hilti's extended warranty programs
- Hilti Tool Repair Services, Hilti Calibration Services, Hilti Onsite Support
Altenloh, Brinck & Co. U.S., Inc. SWOT Analysis
Strengths
Strong brand reputation
Innovative product development
Global distribution network
Weaknesses
High product prices
Complex organizational structure
Limited brand awareness in certain segments
Opportunities
Expansion into emerging markets
Development of sustainable products
Integration of IoT solutions
Threats
Intense competition
Economic downturns
Fluctuations in raw material prices
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
