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Altenloh, Brinck & Co. U.S., Inc. is a manufacturer of engineered fasteners, with a history dating back to 1981 when it was founded as TRUFAST. It was acquired in 2006 by Altenloh, Brinck & Co., a German-based global leader in fastening solutions. The company operates out of multiple locations, including Bryan, Ohio (manufacturing, engineering, administration, and warehousing), Pioneer, Ohio (heat treat and packaging), and Grand Rapids, Michigan (TRUFASTWalls development, service, and distribution). Their main product lines include SPAX fasteners for the construction market, TRUFAST for the commercial roofing industry, and TRUFASTWalls for exterior building envelopes and facades. They emphasize creating opportunities for employees and contributing to the building of communities through their products.

Major Markets

United States flagUnited States
Canada flagCanada
Germany flagGermany

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Hilti

Simpson Strong-Tie

Top Marketing Channels

Hilti

  • Digital Marketing
  • Examples: Hilti's YouTube channel featuring product demos, Hilti's sponsored content on industry websites, Hilti's email marketing campaigns
  • Campaigns: Hilti ON!Track, Hilti Connect App, Hilti Volume Program
  • Trade Shows and Print Advertising
  • Examples: Hilti's participation in construction trade shows, Hilti's direct mail campaigns, Hilti's print advertising in industry publications
  • Campaigns: Hilti Tool Fleet Management, Hilti Innovation Days, Hilti Productivity Solutions
  • Technical Education and Training
  • Examples: Hilti's technical webinars for engineers, Hilti's lunch and learns for architects, Hilti's training sessions for contractors
  • Campaigns: Hilti Engineering Services, Hilti BIM/CAD Library, Hilti PROFIS Engineering Suite

Top Sales Channels

  • Direct Sales
  • Hilti's direct sales team visiting construction sites, Hilti's online product configurator, Hilti's mobile app for placing orders
  • Hilti Direct Sales Force, Hilti Online Store, Hilti Retail Stores
  • Distribution Network
  • Hilti products available at construction supply stores, Hilti's partnerships with large construction firms, Hilti's negotiated contracts with government agencies
  • Hilti Distribution Network, Hilti Strategic Partnerships, Hilti Volume Discounts
  • Value-Added Services
  • Hilti's repair centers providing quick turnaround times, Hilti's certified technicians offering onsite support, Hilti's extended warranty programs
  • Hilti Tool Repair Services, Hilti Calibration Services, Hilti Onsite Support

Altenloh, Brinck & Co. U.S., Inc. SWOT Analysis

Strengths

Strong brand reputation

Innovative product development

Global distribution network

Weaknesses

High product prices

Complex organizational structure

Limited brand awareness in certain segments

Opportunities

Expansion into emerging markets

Development of sustainable products

Integration of IoT solutions

Threats

Intense competition

Economic downturns

Fluctuations in raw material prices

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