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The American Forest & Paper Association (AF&PA) is a trade association representing the U.S. paper and wood products industry. It serves as a central advocacy and information hub for its members, promoting the industry's interests on legislative and policy fronts. AF&PA provides resources such as industry research, data, and statistical reports, and offers networking and professional development opportunities through events and committees. The association focuses on key priorities including sustainability, recycling, product stewardship, marketplace sustainability, energy and the environment, business impact, and safety. AF&PA aims to ensure the paper and wood products industry continues to grow, create jobs, and foster global market competition. They champion the industry's role in manufacturing essential, sustainable products from renewable resources.

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Forest Resources Association

National Association of Manufacturers

Top Marketing Channels

Forest Resources Association

  • Content Marketing
  • Examples: Website articles, Social media posts, Industry publications
  • Campaigns: Forestry Advocacy, Sustainable Practices Promotion, Industry Collaboration
  • Government Relations
  • Examples: Email newsletters, Website policy section, Direct lobbying
  • Campaigns: Policy Briefings, Legislative Updates, Government Relations
  • Events & Webinars
  • Examples: Online events, Trade shows, Regional meetings
  • Campaigns: Webinars, Conferences, Workshops

Top Sales Channels

  • Membership Sales
  • Direct mail, Online advertising, Personal outreach
  • Membership Drives, Partnership Programs, Sponsorship Opportunities
  • Data & Research Sales
  • Online store, Subscription forms, Sales team
  • Report Subscriptions, Data Access, Research Services
  • Event Sales
  • Online registration, Event brochures, Sales calls
  • Event Registrations, Sponsorship Packages, Exhibitor Booths

American Forest & Paper Association SWOT Analysis

Strengths

Strong focus on forestry

Advocacy expertise

Established industry presence

Weaknesses

Limited brand awareness

Dependence on membership fees

Lack of product diversification

Opportunities

Expand digital presence

Increase member engagement

Develop new partnerships

Threats

Declining forestry jobs

Increasing regulations

Competition from other associations

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