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Forest Resources Association

National Alliance of Forest Owners (NAFO)

Top Marketing Channels

Forest Resources Association

  • Content Marketing
  • Examples: Technical Publications, FRA Newsletters, White Papers
  • Campaigns: Forest Operations Research, Safety and Health Initiatives, Workforce Development Series
  • Email Marketing
  • Examples: Membership updates, Event invitations, Policy alerts
  • Campaigns: FRA Annual Meeting Promotion, Advocacy Action Alerts, New Member Welcome Series
  • Social Media Marketing
  • Examples: LinkedIn posts, Twitter updates, YouTube videos
  • Campaigns: FRA Member Spotlight, Industry Best Practices, Legislative Updates

Top Sales Channels

  • Direct Membership Sales
  • Online application, Membership inquiry form, Direct outreach
  • Join FRA Today, Member Benefits Overview, Student Membership Drive
  • Partnerships & Sponsorships
  • Event sponsorships, Program partnerships, Research grants
  • Annual Meeting Sponsorships, Sustainable Forestry Partnership, Innovation Challenge
  • Industry Events & Conferences
  • FRA Annual Meeting, Regional Workshops, Logging & Biomass Expo
  • Early Bird Registration, Exhibitor Opportunities, Speaker Series Promotion

American Forest & Paper Association (AF&PA) SWOT Analysis

Strengths

Focus on logging and forest operations

strong technical resources

active safety initiatives.

Weaknesses

Potentially narrower scope than AF&PA

less emphasis on paper and packaging manufacturing.

Opportunities

Growing demand for sustainable forestry practices

increased focus on supply chain efficiency.

Threats

Fluctuating timber prices

labor shortages in logging

evolving environmental regulations affecting forest management.

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