Find stats on top websites
Major Markets
United States
United Kingdom
CanadaKey Competitors
Select a competitor
CD Projekt Red
HBO
Top Marketing Channels
CD Projekt Red
- Social Media Marketing
- Examples: Twitter, Instagram, YouTube
- Campaigns: Cyberpunk 2077 Hype Campaign, Witcher 3 'Wild Hunt' Launch, Gwent Card Game Promotions
- Video Game Live Streams/Events
- Examples: E3, Gamescom, CD Projekt Red twitch streams
- Campaigns: Cyberpunk 2077 Night City Wire, WitcherCon, Community Play-Through Events
- Content Marketing (Dev Diaries/Blogs)
- Examples: Developer Q&A videos, Behind-the-scenes articles, Concept art reveals
- Campaigns: Cyberpunk 2077 'The World of Night City' Series, Witcher Lore Deep Dives, Patch Update Blogs
Top Sales Channels
- Digital Game Stores
- Steam, GOG.com, Epic Games Store
- Seasonal Sales Events, Pre-order Bonuses, Deluxe Edition Bundles
- Console Digital Stores
- PlayStation Store, Xbox Games Store, Nintendo eShop
- Console Exclusive Bundles, Platform Sales, Game Pass Integration
- Physical Retailers
- GameStop, Best Buy, Amazon (physical)
- Limited Edition Collectibles, Day-One Editions, Bundle Deals with Hardware
Absurd Ventures SWOT Analysis
Strengths
Strong brand reputation and loyal fanbase
high-quality narrative-driven games
successful transmedia adaptations (e.g.
Witcher Netflix series).
Weaknesses
History of game launch issues (e.g.
Cyberpunk 2077)
reliance on a few major IPs
slower release cadence compared to some competitors.
Opportunities
Expansion into new game genres or IPs
further leveraging transmedia opportunities (film/TV
books)
growing digital distribution market.
Threats
Intense competition from other AAA game developers
negative media coverage impacting reputation
challenges in maintaining quality with increased production scale.
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