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Absurd Ventures is a storytelling company that produces immersive entertainment, primarily in the audio fiction format. Their first project, "A Better Paradise," is a dystopian audio series set to launch in June 2024, with potential expansion into other media like graphic novels as seen with "American Caper." The company leverages the experience of its founders who have a history in creating popular video game franchises.
Company : Absurd Ventures
Industry : Audio FictionEntertainmentDigital Content Creation
Absurd Ventures Key Value propositions
Absurd Ventures Latest news
Rockstar Games Co-Founder Dan Houser's new studio, Absurd ...
Nov 28, 2023 ... Here's the company's rather cryptic site https://www.absurdventures.com/ ... There are other important Rockstar people who left and joined Absurd ...
Absurd Ventures | LinkedIn
About us ; Website: https://www.absurdventures.com/. External link for Absurd Ventures ; Industry: Entertainment Providers ; Company size: 11-50 employees.
Absurd Ventures reveals its first major game | MyGaming
Absurd Ventures reveals its first major game. News. May 16, 2024. Absurd Ventures, the media company established by Rockstar Games co-found and former ...
Michael Unsworth on LinkedIn: Thrilled to reveal two of the worlds ...
Dec 1, 2023 ... Thrilled to reveal two of the worlds we're building at Absurd Ventures. Lots more to follow! https://lnkd.in/empw9VmZ We're also hiring ...
Absurd Ventures SWOT Analysis
Strengths
Experienced team with a background in successful franchises.High-quality audio productions.Unique and compelling dystopian narratives.
Weaknesses
New company with limited brand recognition.Reliance on a single format (audio fiction) initially.Untested market reception to a new IP.
Opportunities
Expansion into other media formats like graphic novels and podcasts.Development of a loyal community through online engagement.Potential for partnerships and collaborations within the entertainment industry.
Threats
Competition from established players in the audio drama market.Changing consumer preferences and media consumption habits.Dependence on the success of initial productions.
Top Marketing Strategies for Absurd Ventures
Content-Specific Call-to-Action Optimization
This strategy ensures the call-to-action is tailored to specific content, boosting engagement and conversions. By aligning the CTA with the audience's interest in immersive storytelling and dystopian fiction, it drives sign-ups and builds a loyal user base.
Personalized User Onboarding
A personalized onboarding process can improve user experience and retention. This can be achieved by offering tailored welcome emails, introducing features based on the user's persona, and guiding them towards relevant content, thus increasing engagement and brand loyalty.
Leverage 'As Seen In' Media Mentions
Highlighting media mentions, especially from respected publications or influential figures in the gaming or media industry, can boost credibility and attract a wider audience. This strategy strengthens the brand's authority and increases trust among potential customers, leading to higher conversion rates.
Absurd Ventures User Persona
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Absurd Ventures Geographic and Demographic Insights
Geographic Insights: The target market is predominantly English-speaking countries with a strong affinity for dystopian fiction and immersive audio experiences.
Top Countries
United States
45%
United Kingdom
15%
Canada
10%
Australia
8%
Germany
7%
Demographic Insights: The target audience consists slightly more of males aged 25-34, indicating a preference for immersive storytelling and dystopian themes in this demographic.
Age Distribution
Gender Distribution
Absurd Ventures Socio-economic Profile
Household and Income Insights: The target audience primarily comprises individuals from middle-income households with 2-4 members, suggesting disposable income and shared entertainment experiences.
Educational and Employment Insights: The majority of target users are employed full-time or are business owners with a university or college education, highlighting their engagement in professional pursuits and intellectual curiosity.
Households Size
Income Distribution
Education Level
Employment Status
Absurd Ventures Behavioral Insights
Interest-Based Insights: Target users are captivated by immersive narratives, dystopian themes, and high-quality audio productions, often found in video games, podcasts, and audiobooks.
Technology and Social Media Usage: The audience primarily consumes content on YouTube, Instagram, and X, using a mix of Android, iOS, and desktop devices, indicating a tech-savvy user base active on social media.
Interests
Device Breakdown
Social Media Usage
Absurd Ventures Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Realm | 35.5% | Audio Fiction, Immersive Storytelling, Horror & Thriller |
| QCODE | 28.2% | Audio Drama, Podcast Production, Star-Studded Casts |
| Serial Box | 16.3% | Collaborative Storytelling, Fantasy & Science Fiction, Multi-Platform Content |
