Customer sentiment is likely highly positive, driven by the founders' reputation for creating beloved franchises like Red Dead Redemption and Grand Theft Auto, instilling trust and high expectations for narrative quality. The emphasis on community building also suggests a proactive approach to fostering loyalty and engagement among their target audience.

To improve brand positioning, consistently highlight the 'philanthropy' element alongside 'ultraviolence' in marketing, and provide more transparency on how it integrates into the core business.