Abstrakt : Market and Competitor Analysis

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abstra.io/

www.acap.com

Abstrakt is a real-time call guidance and automated quality assurance platform that helps businesses improve call outcomes. Their software integrates with existing call center infrastructure to provide agents with instant recommendations, automate call scoring and compliance monitoring, and deliver actionable insights for coaching and performance improvement.

Company : Abstrakt

Industry : Sales EnablementCall Center SoftwareConversational Intelligence

Major Markets

United States

Canada

United Kingdom

Key Competitors

Gong

Chorus.ai (ZoomInfo)

Salesloft

Abstrakt Key Value propositions

Real-Time Guidance

Automated QA

Conversational Intelligence

Performance Improvement

Abstrakt Latest news

Why Your Top Rep Is Probably Not Your Top Manager - Kevin Dorsey

Jun 7, 2022 ... 14 Secrets that Abstrakt has Revealed · Abstrakt. Don't miss out on the latest & greatest. Let's Chat: [email protected] · YouTube · Twitter ...

Abstrakt Marketing Group Excels as Top Workplace USA for Second ...

... Artificial Intelligence · Blockchain ... News provided by. Abstrakt Marketing Group. Mar 20, 2024, 15:28 ... This latest recognition adds to Abstrakt's ...

Explain It To Me Like I'm Five - Abstrakt Podkast

Apr 26, 2022 ... Buckle up ladies and gentlemen, you'll be at the edge of your seat as you listen to the latest episode of The Abstrakt Podkast featuring ...

Abstrakt | LinkedIn

Oct 13, 2022 ... Remove uncertainty on calls and give your agents the power of real-time. Website: https://bit.ly/Abstraktai. External link for Abstrakt.

Abstrakt SWOT Analysis

Strengths

Real-time call guidance technology.Integrations with existing call center infrastructure.Strong focus on data-driven insights and analytics.

Weaknesses

Relatively new company with limited brand awareness.Pricing information not readily available, potentially hindering comparisons.Dependence on the effectiveness of AI algorithms and natural language processing.

Opportunities

Expand into new industries and verticals beyond current targets.Develop partnerships with CRM and communication platform providers.Offer additional features such as sentiment analysis and agent performance benchmarking.

Threats

Competition from established players in the call center software market.Rapid advancements in AI and conversational intelligence technology requiring constant innovation.Data security and privacy concerns related to handling sensitive customer information.

Top Marketing Strategies for Abstrakt

Personalized User Onboarding

Abstrakt can utilize personalized onboarding to guide new users through the platform's features, ensuring they understand its value proposition and maximizing user engagement and retention.

Product-Led Growth: Experience First, Sign-up Second

By offering a free trial or a freemium model that highlights core features, Abstrakt can entice potential customers to experience its benefits before committing to a paid subscription, driving adoption and conversions.

Content-Driven Engagement

Abstrakt can create valuable content like blog posts, case studies, and webinars that educate potential customers about the challenges of call center operations and how Abstrakt's solutions address them, attracting leads and building brand authority.

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Abstrakt User Persona

Name:

Mark Williams

Age :

42

Gender :

Male

Occupation :

Sales Manager

Industry :

SaaS

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase his team's sales conversion rate by 15% within the next quarter using data-driven insights and coaching
Improve the onboarding process for new sales representatives to get them ramped up and closing deals faster
Ensure consistent messaging and brand compliance across all sales conversations to enhance customer experience.

Frustrations

Struggling to identify the specific areas where his sales team needs improvement during calls
Spending excessive time on manual call reviews and lacking a streamlined QA process
Facing challenges in tracking the effectiveness of his coaching efforts and demonstrating ROI on sales enablement initiatives.

Name:

Sarah Chen

Age :

35

Gender :

Female

Occupation :

Customer Service Director

Industry :

Technology

Education :

Bachelor's Degree, Communications

Preferred platforms

GOALS

Reduce average call handling time by 10% to improve customer satisfaction and agent efficiency
Decrease the number of escalated calls and empower agents to resolve issues on the first contact
Identify and replicate best practices from top-performing agents to elevate the overall quality of customer interactions.

Frustrations

Dealing with inconsistent call quality and difficulty in ensuring adherence to customer service protocols
Lacking real-time visibility into agent performance and customer sentiment during calls
Finding it challenging to provide personalized coaching and development opportunities for a large team of agents.

Name:

John Davis

Age :

28

Gender :

Male

Occupation :

Training and Enablement Manager

Industry :

Finance

Education :

Master's Degree, Instructional Design

Preferred platforms

GOALS

Develop engaging and effective training programs that equip new hires with the knowledge and skills to excel in their roles
Leverage conversational intelligence to identify skill gaps and personalize training materials for individual agents
Create a culture of continuous learning and development within the team to improve overall performance and job satisfaction.

Frustrations

Facing challenges in keeping up with the latest industry trends and incorporating them into training materials
Finding it difficult to measure the impact of training programs on agent performance and business outcomes
Struggling to motivate agents to actively participate in training and apply their learnings to real-world scenarios.

Abstrakt Geographic and Demographic Insights

Geographic Insights: Abstrakt's primary market is the United States with a 60% market share, followed by Canada and the UK. Other significant markets include Australia and Germany.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Abstrakt's target audience consists of professionals aged 25-44, predominantly male (55%), reflecting leadership roles in sales and customer service.

Age Distribution

Gender Distribution

Abstrakt Socio-economic Profile

Household and Income Insights: Abstrakt's users typically belong to households of 3-4 members with medium income levels, aligning with their professional profiles and industry focus.

Educational and Employment Insights: Abstrakt's user base primarily comprises full-time employed individuals (70%) with University or College-level education (60%), aligning with their professional roles and the need for specialized skills.

Households Size

Income Distribution

Education Level

Employment Status

Abstrakt Behavioral Insights

Interest-Based Insights: Abstrakt's target audience is interested in sales training, customer service strategies, technology trends, business growth, leadership development, data analytics, and industry events.

Technology and Social Media Usage: Target users prefer desktop devices (60%) and are highly active on LinkedIn (65%). They also engage with YouTube, Twitter, and Facebook.

Interests

Sales TrainingCustomer Service StrategiesTechnology TrendsBusiness GrowthLeadership DevelopmentData AnalyticsIndustry Events

Device Breakdown

Social Media Usage

Abstrakt Top Competitors

Competitor	Estimated market share	Top domains
Gong	40%	Conversational Intelligence, Sales Coaching, Revenue Intelligence
Chorus.ai (ZoomInfo)	35%	Conversation Intelligence, Sales Enablement, Meeting Intelligence
Salesloft	25%	Sales Engagement, Sales Automation, Sales Cadence

abstra.io/

www.acap.com

[email protected]