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Abstrakt is a software company specializing in real-time agent assistance and automated QA solutions designed to improve call center performance and ensure compliance. Its platform offers features such as real-time call guidance, automated quality assurance, conversational intelligence, automated sentiment analysis, and post-call automation. Abstrakt aims to help businesses increase the accuracy of QA scores, decrease agent ramp time, and improve customer satisfaction by providing tools that empower agents, ensure compliance, and streamline operations.
Major Markets
United States
United Kingdom
CanadaKey Competitors
Select a competitor
Observe.AI
Gong
Top Marketing Channels
Observe.AI
- Content Marketing
- Examples: Blog posts on AI in call centers, Customer success stories highlighting QA improvements, Webinar on compliance best practices
- Campaigns: AI-Powered QA Campaign, Compliance Focus Campaign, Agent Enablement Webinar
- Social Media Marketing
- Examples: LinkedIn sponsored content, Twitter ads targeting call center managers, Sponsorship of Call Center Week
- Campaigns: LinkedIn Lead Gen Ads, Targeted Twitter Campaigns, Industry Event Sponsorship
- Video Marketing
- Examples: YouTube channel with product demos, Website featuring customer testimonials, Articles on specific Observe.AI solutions
- Campaigns: Product Demo Series, Customer Testimonial Videos, Solution Spotlight Articles
Top Sales Channels
- Direct Sales
- Landing page for free trial signup, Case studies showcasing pilot program results, Email campaign offering discounts
- Free Trial Promotion, Pilot Program Offer, Discount for Early Adopters
- Partnerships
- Press release announcing partnership, Joint webinars with CRM partners, Landing page for referral program
- Strategic Partnership Announcement, Co-marketing with CRM providers, Referral Program
- Account-Based Sales
- Website form for demo requests, Tailored proposals based on customer needs, Executive summary documents for decision-makers
- Personalized Demo Requests, Custom Proposal Generation, Executive Briefings
Abstrakt SWOT Analysis
Strengths
Strong focus on AI-powered QA
Comprehensive analytics capabilities
Established presence in the call center market
Weaknesses
Higher pricing
Dependence on data quality
Limited brand recognition compared to established players
Opportunities
Expansion into new verticals
Deeper integration with existing tech stacks
Development of advanced analytics features
Threats
Intense competition from established players
Evolving AI technology landscape
Data privacy and security concerns
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