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AboutAds Target Audience

The target audience is likely businesses involved in online advertising, digital marketing, and website development. Specifically, the target audience includes advertising networks, advertising agencies, website publishers, and any entity that collects and uses data for targeted advertising. The mention of 'youradchoices.com' suggests an audience interested in adhering to self-regulatory principles related to online behavioral advertising, which impacts companies engaging in such practices. The need for cookie enablement also indicates that the target audience would likely include those concerned with user privacy and data collection practices on websites.

User Segments

Age: 38

Gender: Female

Occupation: Marketing Manager

Education: Master's Degree, Marketing

Age: 45

Gender: Male

Occupation: Digital Marketing Manager

Education: Bachelor's Degree, Computer Science

Age: 32

Gender: Female

Occupation: Advertising Specialist

Education: Bachelor's Degree, Marketing

Alice Miller

Alice Miller

Age: 38
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Marketing
Industry: Advertising
Channels: LinkedInTwitterYouTube

Goals

  • Implement effective data privacy strategies that align with business objectives
  • Build trust with customers by prioritizing data privacy and transparency
  • Ensure the organization remains compliant with evolving data privacy regulations like GDPR and CCPA.

Pain Points

  • Difficulty keeping up with the rapidly changing data privacy landscape
  • Struggling to demonstrate ROI on data privacy initiatives
  • Limited budget for compliance tools and training

AboutAds Geographic Distribution

The primary markets are the United States and the United Kingdom, followed by Canada, Germany and Australia, reflecting regions with strong data privacy regulations and advertising technology presence.

Top Countries

United States flag

United States

35%
United Kingdom flag

United Kingdom

20%
Canada flag

Canada

15%
Germany flag

Germany

10%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 2-4 people and have a medium to high income level, indicative of professionals in the digital marketing and website development fields.

Employment Status

Income Distribution

Education Level

AboutAds Behavior Analysis

Behavior Profile

Data Privacy
Digital Marketing
Advertising Technology
Regulatory Compliance
Consumer Rights
Online Security
Website Development
LinkedIn Usage
YouTube Engagement
Facebook Activity
Instagram Browsing
Twitter Updates
Android Devices
Desktop Preference
Ad Transparency

Device Breakdown

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