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Digital Advertising Alliance (DAA) Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Chief Compliance Officer
Education: Master's Degree, Law
Age: 35
Gender: Male
Occupation: Senior Legal Counsel, Ad Tech
Education: Professional Degree, Juris Doctor
Age: 42
Gender: Female
Occupation: Director of Regulatory Affairs
Education: Bachelor's Degree, Business Administration
Eleanor Vance
Goals
- Ensure 100% adherence to DAA principles and self-regulatory guidelines across all digital advertising campaigns to avoid penalties
- Proactively identify and mitigate potential data privacy risks in new advertising technologies and platforms
- Maintain a strong reputation for ethical advertising practices that builds consumer trust and client confidence.
Pain Points
- Keeping up with the constantly evolving landscape of data privacy regulations and industry best practices is overwhelming
- Lack of standardized data handling protocols across various ad tech vendors creates integration and compliance challenges
- Demonstrating the ROI of compliance efforts to executive leadership and securing adequate resources for compliance initiatives.
Digital Advertising Alliance (DAA) Geographic Distribution
The DAA's operations are primarily focused within the United States, given its self-regulatory program's applicability to US territories. Other markets have smaller shares.
Top Countries
United States
Canada
United Kingdom
Germany
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often in 1-2 person households with medium to high income, indicative of professionals in established careers.
Employment Status
Income Distribution
Education Level
Digital Advertising Alliance (DAA) Behavior Analysis
Behavior Profile
Device Breakdown
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