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Digital Advertising Alliance (DAA) Target Audience
The target audience for the Digital Advertising Alliance (DAA) is twofold: 1) Consumers who want to understand and control the data collected about their online behavior for advertising purposes. 2) Businesses involved in digital advertising, including advertisers, agencies, ad tech providers, and publishers, who need to comply with industry self-regulation and consumer privacy expectations.
User Segments
Digital Advertising Alliance (DAA) Geographic Distribution
The United States and the United Kingdom are the top 2 markets for DAA, likely due to high internet penetration and a strong focus on consumer privacy. Canada, Germany and Australia constitute other important markets for the DAA.
Top Countries
United States
United Kingdom
Canada
Germany
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The DAA's target users are primarily from households of 1-4 people with a concentration in the middle-income bracket.
Employment Status
Income Distribution
Education Level
Digital Advertising Alliance (DAA) Behavior Analysis
Behavior Profile
Device Breakdown
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