Find stats on top websites
Business and Product Insights
The key product feature is likely a platform or mechanism for users to manage their advertising preferences, potentially through an opt-out system for targeted advertising. It facilitates compliance with industry standards and regulations related to online behavioral advertising. It likely includes features for businesses to inform users about data collection practices and provide them with choices. The platform likely has a consumer-facing interface (youradchoices.com) where users can express their preferences, and a business-facing component enabling implementation and reporting.
Product Portfolio
DAA AboutAds.info
AboutAds Key Value Propositions
AboutAds empowers consumers with choice and control over their online advertising experiences, promoting data privacy and transparency. It offers businesses a platform to demonstrate regulatory compliance and build trust with their customers by respecting individual privacy preferences.
AboutAds Brand Positioning
AboutAds positions itself as a facilitator of consumer choice and data privacy within the online advertising ecosystem, focusing on regulatory compliance and ad transparency. It empowers users to control their online advertising experiences, fostering trust and ethical advertising practices.
Top Competitors
Evidon
TrustArc
OneTrust
Customer Sentiments
Due to limited direct customer feedback, sentiment is inferred to be cautiously optimistic, with users appreciating the control over their data but also potentially skeptical of the effectiveness of self-regulation. The focus on data privacy and regulatory compliance suggests a positive sentiment among privacy-conscious users, but it could be improved with more direct engagement and feedback mechanisms.
Actionable Insights
Enhance consumer awareness and trust by actively promoting the platform's benefits and ease of use in managing online advertising preferences.
Products and Features
The key product feature is likely a platform or mechanism for users to manage their advertising preferences, potentially through an opt-out system for targeted advertising. It facilitates compliance with industry standards and regulations related to online behavioral advertising. It likely includes features for businesses to inform users about data collection practices and provide them with choices. The platform likely has a consumer-facing interface (youradchoices.com) where users can express their preferences, and a business-facing component enabling implementation and reporting.
DAA AboutAds.info - Product Description
The Digital Advertising Alliance (DAA) is an independent non-profit organization which administers and enforces responsible digital advertising principles. It offers consumers choices about interest-based ads from participating companies. The DAA's AboutAds website provides information about online advertising, consumer choice mechanisms, and tools for opting out of interest-based advertising. It serves as a central resource for understanding and controlling how online advertising uses consumer data.
Pros
- AboutAds.info provides a centralized platform for consumers to learn about and control interest-based advertising
- It offers tools for opting out of targeted ads from participating companies, enhancing user privacy
- The website is a valuable resource for understanding the online advertising ecosystem and consumer rights.
Cons
- The website primarily provides information and resources rather than a tangible product, making it difficult to assess traditional cons
- Users might find the information overwhelming or difficult to navigate
- The site's effectiveness depends heavily on individual users taking action to manage their privacy settings.
Alternatives
- Privacy Badger blocks tracking scripts and invisible trackers
- DuckDuckGo offers a search engine and browser focused on privacy
- Brave Browser blocks ads and trackers by default, offering a faster and more private browsing experience.
Company Updates
Latest Events at AboutAds
WebChoices: Digital Advertising Alliance's Consumer Choice Tool ...
DAA WEBCHOICES BROWSER CHECK. The companies participating in the WebChoices tool provide transparency and choice under the DAA Principles. We are evaluating ...
View sourceYourAdChoices.com | Welcome to YourAdChoices.com
Exercise choice on the Web for desktop and mobile or mobile apps—with one or more participating companies. Learn More · FAQ · WebChoices. TokenChoices. Control ...
View sourceUntitled
global.menu.account.main. global.menu.account.profile · global.menu.account.settings · global.menu.account.password · global.menu.account.logout. JavaScript Not ...
View sourceDoes anybody know https://optout.aboutads.info? : r/privacy
Jan 27, 2021 ... Hi everybody, today I found out that https://optout.aboutads.info exist. It seems to be a alliance of the big ads company that leave you the ...
View sourceTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
