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The Digital Advertising Alliance (DAA) is a non-profit organization that sets and enforces responsible privacy practices for digital advertising. They provide consumers with tools and resources to understand and control the data collected about them for advertising purposes, fostering transparency and trust in the digital advertising ecosystem.
Major Markets
Key Competitors
Establishes industry standards for online privacy.
Provides consumers with tools to manage ad preferences.
Collaborates with major players in the digital advertising ecosystem.
Reliance on self-regulation rather than legal enforcement.
Limited awareness among consumers about DAA initiatives.
Effectiveness can be hampered by non-participating companies.
Expand consumer education and awareness campaigns.
Advocate for stronger privacy regulations globally.
Explore partnerships with emerging technology providers.
Evolving privacy regulations and potential conflicts with DAA guidelines.
Increasing consumer distrust of online advertising practices.
Technological advancements that challenge existing privacy frameworks.
The DAA operates in the digital advertising and marketing industry. Their work primarily revolves around online privacy, data collection, and interest-based advertising.
The United States and the United Kingdom are the top 2 markets for DAA, likely due to high internet penetration and a strong focus on consumer privacy. Canada, Germany and Australia constitute other important markets for the DAA.
United States
45.2% market share
United Kingdom
8.9% market share
Canada
5.7% market share
Germany
4.8% market share
Australia
3.5% market share
The target audience for the Digital Advertising Alliance (DAA) is twofold: 1) Consumers who want to understand and control the data collected about their online behavior for advertising purposes. 2) Businesses involved in digital advertising, including advertisers, agencies, ad tech providers, and publishers, who need to comply with industry self-regulation and consumer privacy expectations.
Data shown in percentage (%) of usage across platforms
Create informative and engaging content about online privacy and data collection for consumers and businesses. Partner with influencers and media outlets to expand reach and build trust in the DAA's mission.
Learn moreDevelop an active online community for individuals and businesses to engage in discussions about digital privacy and advertising practices. This fosters a sense of shared ownership and strengthens DAA's reputation as a trusted resource.
Learn moreCollaborate with major technology companies and browser developers to integrate DAA's opt-out tools directly into their platforms. This provides seamless user experience and increases adoption of DAA's initiatives.
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