Top Marketing Strategies for Welcome.US

Welcome.US User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Social Worker

Industry :

Social Services

Education :

Master of Social Work (MSW)

Preferred platforms

GOALS

• Connect with local refugee resettlement agencies to offer her professional skills and resources to newly arrived families
• Raise awareness within her community about the positive contributions of refugees and immigrants and advocate for their rights
• Secure stable housing and employment opportunities for a newly arrived refugee family she is sponsoring

Frustrations

• Navigating the complexities of immigration policies and procedures
• Dealing with misinformation and negative stereotypes about refugees and immigrants
• Witnessing the challenges faced by newcomers in accessing essential services and support

Name:

David Chen

Age :

45

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor of Science in Computer Science

Preferred platforms

GOALS

• Utilize his technical skills to develop an app that connects refugees with potential employers and job training programs
• Leverage his network on LinkedIn to find mentors and job opportunities for skilled refugees in the tech industry
• Advocate for immigration reform that attracts and retains global talent in the United States

Frustrations

• Encountering bureaucratic hurdles and delays in the sponsorship process
• Facing resistance from potential employers hesitant to hire refugees due to legal concerns or lack of local work experience
• Witnessing the underutilization of skilled refugees' talents due to lack of recognition of foreign credentials

Name:

Sarah Miller

Age :

25

Gender :

Female

Occupation :

Student

Industry :

N/A

Education :

Bachelor of Arts in International Relations (in progress)

Preferred platforms

GOALS

• Mobilize her university peers to volunteer their time and resources to support local refugee resettlement efforts
• Use social media platforms like TikTok and Instagram to share inspiring stories of refugees and counter negative narratives
• Organize fundraising events to provide financial assistance to refugees and asylum seekers in need

Frustrations

• Feeling overwhelmed by the sheer scale of the global refugee crisis
• Encountering resistance or apathy from peers who are unaware of the plight of refugees
• Struggling to balance her academic commitments with her passion for refugee advocacy

Welcome.US Geographic and Demographic Insights

Geographic Insights: Welcome.US primarily targets the U.S. market with a 90% share, indicating its focus on domestic support for refugees and immigrants. Canada, UK, Germany, and Australia show marginal interest, reflecting global awareness of the cause.

Demographic Insights: Women slightly outnumber men in their user base. Users are spread across age groups, indicating broad appeal, though slightly leaning towards younger demographics.

Welcome.US Socio-economic Profile

Household and Income Insights: The target audience consists of diverse household sizes with a concentration in 2-4 person households. The income distribution suggests a mix of economic backgrounds with a slight lean towards middle-income earners.

Educational and Employment Insights: A significant portion of users are employed full-time and hold at least a university or college degree, suggesting an engaged and educated audience.

Welcome.US Behavioral Insights

Interest-Based Insights: Users are passionate about social justice, human rights, and community development, reflecting their commitment to supporting refugees and immigrants.

Technology and Social Media Usage: Users are active on social media, primarily Facebook, YouTube, and Twitter. They access content across desktop and mobile (both Android and iOS) devices.

Welcome.US Top Competitors