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ODDIGO Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Retail Sales Associate
Education: Associate Degree, Marketing
Age: 28
Gender: Male
Occupation: Customer Service Representative
Education: Bachelor's Degree, Business Administration
Age: 40
Gender: Female
Occupation: Production Supervisor
Education: High School Diploma
Ayu
Goals
- To find the best deals and discounts on everyday necessities for her family
- To efficiently manage household expenses by smart shopping
- To discover new and exclusive products through convenient online platforms.
Pain Points
- Difficulty in comparing prices across multiple online stores
- Receiving poor quality products or inaccurate order fulfillment
- Slow or unreliable delivery services that disrupt her schedule.
ODDIGO Geographic Distribution
ODDIGO primarily targets Indonesia, leveraging local banking and language. Other Southeast Asian countries show minimal presence, indicating a highly localized strategy.
Top Countries
Indonesia
Malaysia
Singapore
Philippines
Thailand
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often mid-income, living in 3-4 person households, suggesting a blend of individuals with disposable income for both shopping and entertainment.
Employment Status
Income Distribution
Education Level
ODDIGO Behavior Analysis
Behavior Profile
Device Breakdown
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