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Industry Landscape
The Indonesian market for e-commerce and online gambling is experiencing rapid growth. E-commerce is driven by increasing internet penetration and mobile usage, while online sports betting benefits from strong football culture and accessibility. Regulatory landscapes for betting remain complex but active.
Total Assets Under Management (AUM)
Online Gambling Gross Gaming Revenue in Indonesia
~Approx. 4.5 billion USD (2023 estimate)
(15-20% CAGR)
- Driven by increasing internet penetration.
- Strong cultural interest in sports, especially football.
- Growing mobile usage for betting platforms.
Total Addressable Market
Approx. 40 billion
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Personalization
Utilizing artificial intelligence to offer highly personalized product recommendations in e-commerce and tailored betting suggestions/odds in online gambling, enhancing user experience and engagement.
Blockchain and Decentralized Gaming
Implementing blockchain technology for secure, transparent transactions and verifiable fairness in online betting, along with the potential for decentralized gaming platforms.
5G Connectivity and Edge Computing
Leveraging ultra-fast 5G networks and edge computing to enable seamless live streaming of sports, real-time betting, and highly responsive mobile e-commerce experiences.
Impactful Policy Frameworks
Law No. 11 of 2008 on Electronic Information and Transactions (EIT Law) (Amended by Law No. 19 of 2016)
This law broadly regulates electronic transactions, data protection, and cybercrime in Indonesia, including content moderation and online conduct.
It imposes stricter requirements on online platforms like ODDIGO regarding data privacy, content legality, and cybersecurity, potentially increasing operational compliance costs.
Government Regulation No. 71 of 2019 on the Implementation of Electronic Systems and Transactions (PP PSTE)
This regulation further details the implementation of the EIT Law, including rules for electronic system providers, data processing, and digital signatures.
It necessitates that ODDIGO adheres to specific technical and administrative standards for its electronic systems, ensuring secure transactions and user data handling.
Minister of Communication and Informatics Regulation No. 5 of 2020 on Private Electronic System Providers (and its amendment No. 10 of 2021)
This regulation requires all private electronic system providers operating in Indonesia, including foreign ones, to register with the Ministry of Communication and Informatics (Kominfo).
ODDIGO, if not already registered, must comply with this registration requirement to legally operate and avoid potential blocking or penalties for its platform in Indonesia.
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