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2bcloud is a global managed service provider (MSP) that helps companies optimize their cloud infrastructure, costs, and AI strategy. Specializing in AWS and Azure, they offer engineering expertise, 24/7 support, and vendor benefits to over 400 customers without adding extra costs to their cloud bill. They offer solutions spanning complete cloud command, cost optimization, ML/AI, data analytics, modernization, migration, DevOps, scaling, multi-cloud management, and security & compliance. They aim to simplify cloud operations for fast-moving startups, multi-cloud businesses, tech-driven ISVs, and security & compliance-sensitive industries.
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Rackspace
Accenture
Top Marketing Channels
Rackspace
- Content Marketing
- Examples: Blog posts, Case studies, Whitepapers
- Campaigns: Rackspace Solve, Cloud Native Enablement, Data Modernization
- Social Media Marketing
- Examples: Twitter, LinkedIn, YouTube
- Campaigns: Rackspace Technology on Twitter, Rackspace on LinkedIn, Rackspace on YouTube
- Event Marketing
- Examples: Trade shows, Conferences, Webinars
- Campaigns: AWS re:Invent, Microsoft Ignite, Google Cloud Next
Top Sales Channels
- Direct Sales
- Direct sales teams, Partner programs, Inside sales
- Solution Selling, Value-Based Pricing, Strategic Partnerships
- Channel Sales
- VARs, Distributors, MSPs
- Channel Partner Program, Reseller Agreements, Referral Programs
- Digital Sales
- Website, Online Chat, Contact Forms
- Rackspace Website, Online Chat Support, Contact Forms
2bcloud SWOT Analysis
Strengths
Strong brand recognition
Wide range of services
Global presence
Weaknesses
Complex organizational structure
Slow decision-making
Inconsistent customer experience
Opportunities
Expanding into emerging markets
Leveraging AI and automation
Offering specialized cloud solutions
Threats
Intense competition
Economic downturns
Rapid technological changes
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