Top Marketing Strategies for Keller & Keller

Keller & Keller User Persona

Name:

John Miller

Age :

35

Gender :

Male

Occupation :

Construction Worker

Industry :

Construction

Education :

High School Diploma

Preferred platforms

GOALS

• Return to work as soon as possible after his back injury and avoid falling behind on bills
• Secure compensation for medical expenses and lost wages to support his family
• Understand the legal process and his rights clearly, without feeling overwhelmed by legal jargon

Frustrations

• Dealing with insurance companies and their confusing paperwork
• Feeling uncertain about his future ability to work and provide for his family
• Managing the pain and limitations caused by his injury while trying to maintain a normal life

Name:

Sarah Thompson

Age :

28

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Obtain compensation for the emotional distress and trauma caused by a car accident
• Find a trustworthy attorney who will prioritize her needs and keep her informed
• Resume her active lifestyle and hobbies without lingering pain from her injuries

Frustrations

• Coping with anxiety and emotional stress following the accident
• Feeling overwhelmed by medical appointments and the legal process
• Struggling to afford quality medical care while on a teacher's salary

Name:

David Garcia

Age :

52

Gender :

Male

Occupation :

Truck Driver

Industry :

Transportation & Logistics

Education :

Associate's Degree, Logistics

Preferred platforms

GOALS

• Receive fair compensation for lost wages and potential future earnings due to a truck accident
• Access quality medical care and rehabilitation to regain his ability to drive
• Ensure financial stability for his family and plan for a secure retirement

Frustrations

• Dealing with the long-term effects of his injuries and the possibility of not being able to return to his job
• Navigating the complexities of a personal injury lawsuit and dealing with aggressive insurance adjusters
• Feeling isolated and uncertain about the future after a life-altering accident

Keller & Keller Geographic and Demographic Insights

Geographic Insights: Keller & Keller's primary target market is the United States, with a significant 90% focus. Mexico constitutes their second-largest market at 8%, indicating a possible strategic emphasis on their Albuquerque office.

Demographic Insights: Keller & Keller's services appeal to a broad age range, with a higher concentration in the 35-44 age group. Their client base reflects a balanced gender distribution.

Keller & Keller Socio-economic Profile

Household and Income Insights: Keller & Keller's target audience typically falls within households of 2-4 people and predominantly consists of individuals with medium income levels.

Educational and Employment Insights: The majority of Keller & Keller's clients are employed full-time and have attained a university or college-level education.

Keller & Keller Behavioral Insights

Interest-Based Insights: Potential clients express interest in car repair, health insurance, physical therapy, medical treatment, legal advice, and insurance claims related to personal injuries.

Technology and Social Media Usage: Keller & Keller's target audience utilizes a mix of online platforms, with high engagement observed on Youtube, Facebook, Instagram, and Twitter across desktop and mobile devices.

Keller & Keller Top Competitors