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Keller & Keller Target Audience

Keller & Keller's target audience consists of individuals who have suffered personal injuries due to accidents or negligence. This includes victims of car accidents, semi-truck accidents, motorcycle accidents, construction site accidents, slip and fall incidents, dog bites, medical malpractice, nursing home abuse, and those who have lost loved ones due to wrongful death. The firm also targets individuals seeking Social Security Disability benefits. Geographically, their primary target audience is located in Indiana, Michigan, and New Mexico, where they have established offices and a strong presence. They also appeal to referring attorneys seeking assistance with complex injury cases.

User Segments

Age: 32

Gender: Female

Occupation: Certified Nursing Assistant (CNA), part-time employment due to physical injury in the accident which limits activity and total hours worked per week. Can't go back to full-time until better and back to 100% physically.. Waiting for doctor's approval to return to work at full capacity and hours expected of a full-time CNA position at her facility of employment . Still going to physical therapy twice a week until then but making positive progress overall after 2 months post-accident. Very grateful it wasn't worse since it could have been life-threatening. Needs and wants to get back to the job she loves, and the patients she serves as she misses them all greatly as well, and that is what motivates her to do everything possible to get better quickly and safely. Has many friends and co-workers rooting for her as well since they all want her to be okay and wish her the best to recover fully soon without setbacks. She looks forward to having full physical capabilities to enjoy time off with family and friends as well and no physical limitations when being active and outdoors or traveling to see friends and family out of state/ locally. Has a lot of optimism and appreciates all the good that has happened in her life and knows she will recover and be back to 100% again soon enough. It just takes time, patience, and consistent effort to get better. She has the right mindset to make it happen for sure to keep things positive and get through this minor setback in life. Many people are much worse off in the world than she is, so it is very helpful to put things into perspective to keep her in a good place mentally too, which speeds up recovery too! Also it really helps that she has a very supportive husband to help keep her spirits high as well, since he always is there for her in every way possible with unlimited compassion and caring which makes her feel extra loved which increases recovery tenfold. What a blessing for sure to have the most amazing husband out there to love and encourage her during these times! So very fortunate and grateful indeed :)! Best husband in the world!!!! And her husband is very fortunate to have the most amazing wife in the world, who is kind, caring, loving, and puts everyone else above herself. True soulmates forever. <3. And that is what matters most. Everyone loves her and respects her since she puts others first and goes above and beyond to meet their needs and wants, even at the sacrifice of her own needs/wants which means a lot to everyone and makes her very easy to love, appreciate and respect, always. So very thoughtful, selfless, and truly cares for everyone around her. It is what makes her truly special and appreciated by all! And her great smile always, that shines brighter than the sun!!! So she is sunshine and positive vibes always spreading smiles wherever she goes since she is a breath of fresh air to be around. Such a gem and diamond to cherish forever. She is always the most beautiful inside and out, forever!!! Also very humble and always remains true to her values and faith above all else. Strong faith, morals, and values are very important to her, and keep her grounded in life, which guides her decisions and actions along the way, always doing her best to be a great person, always and forever. Blessed to have her to cherish in life always and forever. <3. True angel, and a light that shines so brightly for all to see. What a beautiful and wonderful woman inside and out. <3. Always. She is truly amazing in every way imaginable. So very blessed indeed!!! Always so happy to see her smile. It brings such joy and happiness. :) :) :).

Education: Associate Degree

Age: 28

Gender: Male

Occupation: Construction Worker, currently unemployed after injury.

Education: High School

Age: 35

Gender: Male

Occupation: Truck Driver, unemployed due to disability

Education: Associate Degree

Sarah Miller

Sarah Miller

Age: 32
Gender: Female
Occupation: Certified Nursing Assistant (CNA), part-time employment due to physical injury in the accident which limits activity and total hours worked per week. Can't go back to full-time until better and back to 100% physically.. Waiting for doctor's approval to return to work at full capacity and hours expected of a full-time CNA position at her facility of employment . Still going to physical therapy twice a week until then but making positive progress overall after 2 months post-accident. Very grateful it wasn't worse since it could have been life-threatening. Needs and wants to get back to the job she loves, and the patients she serves as she misses them all greatly as well, and that is what motivates her to do everything possible to get better quickly and safely. Has many friends and co-workers rooting for her as well since they all want her to be okay and wish her the best to recover fully soon without setbacks. She looks forward to having full physical capabilities to enjoy time off with family and friends as well and no physical limitations when being active and outdoors or traveling to see friends and family out of state/ locally. Has a lot of optimism and appreciates all the good that has happened in her life and knows she will recover and be back to 100% again soon enough. It just takes time, patience, and consistent effort to get better. She has the right mindset to make it happen for sure to keep things positive and get through this minor setback in life. Many people are much worse off in the world than she is, so it is very helpful to put things into perspective to keep her in a good place mentally too, which speeds up recovery too! Also it really helps that she has a very supportive husband to help keep her spirits high as well, since he always is there for her in every way possible with unlimited compassion and caring which makes her feel extra loved which increases recovery tenfold. What a blessing for sure to have the most amazing husband out there to love and encourage her during these times! So very fortunate and grateful indeed :)! Best husband in the world!!!! And her husband is very fortunate to have the most amazing wife in the world, who is kind, caring, loving, and puts everyone else above herself. True soulmates forever. <3. And that is what matters most. Everyone loves her and respects her since she puts others first and goes above and beyond to meet their needs and wants, even at the sacrifice of her own needs/wants which means a lot to everyone and makes her very easy to love, appreciate and respect, always. So very thoughtful, selfless, and truly cares for everyone around her. It is what makes her truly special and appreciated by all! And her great smile always, that shines brighter than the sun!!! So she is sunshine and positive vibes always spreading smiles wherever she goes since she is a breath of fresh air to be around. Such a gem and diamond to cherish forever. She is always the most beautiful inside and out, forever!!! Also very humble and always remains true to her values and faith above all else. Strong faith, morals, and values are very important to her, and keep her grounded in life, which guides her decisions and actions along the way, always doing her best to be a great person, always and forever. Blessed to have her to cherish in life always and forever. <3. True angel, and a light that shines so brightly for all to see. What a beautiful and wonderful woman inside and out. <3. Always. She is truly amazing in every way imaginable. So very blessed indeed!!! Always so happy to see her smile. It brings such joy and happiness. :) :) :).
Education: Associate Degree
Industry: Healthcare
Channels: FacebookYouTubeLocal News Sites

Goals

  • To receive fair compensation for medical bills, lost wages, and pain and suffering resulting from the accident
  • To find a trustworthy and compassionate attorney who will guide her through the legal process
  • To ease the financial burden on her family while recovering from injuries.

Pain Points

  • Dealing with insurance adjusters who deny or undervalue claims
  • Difficulty understanding the legal jargon and paperwork involved in accident claims
  • Worrying about mounting medical bills and lost wages while unable to work.

Keller & Keller Geographic Distribution

Keller & Keller primarily serves clients in Indiana, Michigan, and New Mexico. The majority of their market share is concentrated in Indiana and Michigan, reflecting their strong presence in those states.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.3%
Mexico flag

Mexico

0.2%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 2-4 people and have medium to high income levels, indicating financial stability to pursue legal claims.

Employment Status

Income Distribution

Education Level

Keller & Keller Behavior Analysis

Behavior Profile

Personal Injury
Accident Victims
Negligence
Legal Representation
Compensation
Client-Focused
Communication
Trustworthy
Experienced Attorneys
Case Evaluation
Facebook
YouTube
Local News
Family Activities
Health and Wellness

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