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ZestMoney Target Audience
User Segments
Age: 20
Gender: Female
Occupation: Student
Education: Associate Degree
Age: 24
Gender: Male
Occupation: Part-Time
Education: Bachelor's Degree
Age: 26
Gender: Female
Occupation: Unemployed
Education: High School
Aisha Sharma
Age: 20
Gender: Female
Occupation: Student
Education: Associate Degree
Industry: Retail
Channels: InstagramYouTubeTikTok
Goals
- To afford the latest fashion trends and tech gadgets without burdening her family
- To gain financial independence by managing her own purchases and payments
- To build a good credit history for future financial needs.
Pain Points
- Lack of a credit card and traditional credit options limits her shopping choices
- Difficulty in managing lump-sum payments for desired products
- Worries about hidden fees or complicated terms in financial services.
ZestMoney Geographic Distribution
ZestMoney's operations and target market are exclusively focused on India, aiming to serve its vast unbanked and under-banked population with digital credit solutions.
Top Countries
India
100%
N/A
0%
N/A
0%
N/A
0%
N/A
0%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Primarily targets middle-income households (3-4 members) with limited disposable income, seeking affordable payment options for purchases.
Employment Status
Income Distribution
Education Level
ZestMoney Behavior Analysis
Behavior Profile
Digital Platforms
Online Shopping
Mobile App
Aspirational Buyers
Convenience
Speed
Digital Convenience
Digital Entertainment
Social Media
Mobile-first
Online Payments
Upgrading Lifestyle
Budget Travel
Personal Finance Management
Skill Development
Value Transparency
App-based
Fast Approval
Repayment Habits
Seeking Affordability
Device Breakdown
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