Find stats on top websites
ZestMoney Target Audience
ZestMoney targets young adults in India who are looking for alternative financing options, particularly those who may not qualify for traditional credit cards. They appeal to customers seeking affordable EMI solutions for online and offline purchases across various categories like electronics, fashion, travel, and home goods.
User Segments
ZestMoney Geographic Distribution
ZestMoney primarily targets the Indian market, holding a dominant share of 95%. Neighboring South Asian countries like Bangladesh and Sri Lanka represent smaller but growing markets.
Top Countries
India
Bangladesh
Sri Lanka
Nepal
Indonesia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
ZestMoney's user base typically falls within households of 2-4 members, reflecting a mix of young professionals and small families. The income distribution leans towards medium with a significant portion in the low bracket, highlighting the platform's appeal for affordable financing options.
Employment Status
Income Distribution
Education Level
ZestMoney Behavior Analysis
Behavior Profile
Device Breakdown
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
