Top Marketing Strategies for ZestMoney

ZestMoney User Persona

Name:

Rahul Sharma

Age :

24

Gender :

Male

Occupation :

Software Engineer

Industry :

IT

Education :

B.Tech, Computer Science

Preferred platforms

GOALS

• Save enough money for a down payment on a new scooter within the next 12 months by setting aside a portion of his salary each month and exploring options for a low-interest vehicle loan
• Upgrade his smartphone to the latest model by the end of the year, utilizing ZestMoney's EMI options to make the purchase more manageable and stay up-to-date with technology trends
• Plan a trip to Goa with friends within the next six months using ZestMoney to book flights and accommodation in advance, allowing him to take advantage of early bird discounts and spread out the cost over time.

Frustrations

• Limited credit card options due to his new-to-credit status, making it difficult to make larger purchases and build a credit history
• Managing monthly expenses effectively and saving for both short-term and long-term financial goals while living in a metropolitan city
• Finding reliable and trustworthy financial products that cater to his specific needs as a young professional without hidden charges or complicated terms and conditions.

Name:

Priya Reddy

Age :

27

Gender :

Female

Occupation :

Marketing Executive

Industry :

E-commerce

Education :

MBA, Marketing

Preferred platforms

GOALS

• Purchase a high-quality laptop for work within the next month, leveraging ZestMoney's financing options to acquire a device with the necessary specifications for graphic design and video editing software without compromising her budget
• Buy a new wardrobe for the upcoming festive season in three months, using ZestMoney to shop from her favorite online retailers and pay in easy installments, allowing her to stay fashionable within her spending limits
• Furnish her new apartment over the next six months by gradually purchasing essential furniture items using ZestMoney's EMI plans, enabling her to create a comfortable living space without incurring a significant upfront cost.

Frustrations

Name:

Amit Kumar

Age :

29

Gender :

Male

Occupation :

Teacher

Industry :

Education

Education :

M.A, English Literature

Preferred platforms

GOALS

• Purchase a new smartphone within the next three months to replace his old and malfunctioning device, utilizing ZestMoney's affordable EMI options to acquire a reliable phone for communication, online teaching, and accessing educational resources
• Buy a new laptop for his personal use in the next six months, utilizing ZestMoney to finance the purchase and acquire a device suitable for online research, content creation, and professional development activities
• Plan a domestic vacation with his family within the next year, utilizing ZestMoney's travel financing options to book flights, accommodation, and experiences, enabling him to create lasting memories without straining his finances.

Frustrations

ZestMoney Geographic and Demographic Insights

Geographic Insights: ZestMoney primarily targets the Indian market, holding a dominant share of 95%. Neighboring South Asian countries like Bangladesh and Sri Lanka represent smaller but growing markets.

Demographic Insights: ZestMoney's target audience comprises predominantly young adults aged 18-34, with a slight preference for males. This aligns with their focus on new-to-credit individuals seeking lifestyle upgrades and affordable financing.

ZestMoney Socio-economic Profile

Household and Income Insights: ZestMoney's user base typically falls within households of 2-4 members, reflecting a mix of young professionals and small families. The income distribution leans towards medium with a significant portion in the low bracket, highlighting the platform's appeal for affordable financing options.

Educational and Employment Insights: ZestMoney's primary users are young professionals engaged in full-time work with a University or College level education, reflecting their target audience of tech-savvy individuals seeking financial solutions.

ZestMoney Behavioral Insights

Interest-Based Insights: ZestMoney users show strong interest in online activities like shopping, gaming, and entertainment. They are also interested in travel, fashion, food delivery and fitness.

Technology and Social Media Usage: ZestMoney users are highly active on social media platforms, particularly YouTube and Instagram. Their primary device for accessing these platforms and online shopping is Android.

ZestMoney Top Competitors