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Zapier Target Audience

Zapier targets businesses of all sizes, from startups to enterprises. They offer various plans tailored to different needs, including options for individuals, teams, and organizations. Zapier specifically addresses the growing need for automation across multiple departments and highlights its ability to scale accordingly.

User Segments

Zapier Geographic Distribution

Zapier's primary user base is in the United States, followed by significant user bases in the United Kingdom, Canada, Australia, and India.

Top Countries

United States flag

United States

60%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

8%
Australia flag

Australia

7%
India flag

India

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Zapier users are typically in households of 2-4 people with medium income levels, suggesting a focus on professionals and small families.

Employment Status

Income Distribution

Education Level

Zapier Behavior Analysis

Behavior Profile

Device Breakdown

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