ZappyPeople : Market and Competitor Analysis

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zapier.com

zapscale.com

ZappyPeople offers on-demand technical support and consulting services for performance marketing teams. They specialize in marketing technology (Martech) integrations, data management, and analytics. Their services aim to help businesses improve marketing ROI, streamline operations, and solve complex technical challenges.

Company : ZappyPeople

Industry : Marketing TechnologyData AnalyticsPerformance Marketing

Major Markets

United States

Canada

United Kingdom

Key Competitors

Zapier

Integromat (Make)

Segment

ZappyPeople Key Value propositions

MarTech Integrations

Data-Driven Growth

Technical Expertise

Improved ROI

ZappyPeople Latest news

Conversion Event - Time on Page 30 seconds : r/FacebookAds

May 30, 2024 ... E.g. from my end the top of the site is jumbled up https://zappypeople ... Almost: 1 Month in check in: New Player Orisa Main VOD Request. 1 ...

ZappyPeople | Upwork Company Profile - Hire Today

ZappyPeople provides timely tech support at any level of complexity for performance marketing teams and experts. Need Help with Integrations, Ad Tech, SEO, ...

Nataliya Kuznetsova - ZappyPeople | LinkedIn

Nataliya Kuznetsova. ZappyPeople. Toronto, Ontario, Canada. 2K followers 500+ connections.

Bob Mitchell - Principal Consultant - Serious Biscuit | LinkedIn

Principal Consultant at Serious Biscuit · Experience: Serious Biscuit · Education: University of Sussex · Location: Crawley · 500+ connections on LinkedIn.

ZappyPeople SWOT Analysis

Strengths

Specialized MarTech expertiseFocus on data-driven solutionsOn-demand support model

Weaknesses

Potential limited brand awarenessReliance on SMB marketPossible challenges in scaling services

Opportunities

Expand service offeringsDevelop strategic partnershipsTarget larger enterprises

Threats

Competition from established playersRapid technological advancementsEconomic downturn impacting SMB spending

Top Marketing Strategies for ZappyPeople

Content Marketing & Thought Leadership

Establish ZappyPeople as a trusted expert in Martech integration and data analytics. Create valuable content like blog posts, webinars, and case studies to attract SMB marketing teams facing these challenges.

Strategic Partnerships & Integrations

Partner with leading Martech platforms to offer seamless integration and joint marketing initiatives. This will increase ZappyPeople's reach and provide valuable solutions to a wider audience.

Free Trials & Consultations

Offer free trials or consultations to showcase ZappyPeople's expertise and the value of their services. This allows potential clients to experience the benefits firsthand and build trust before committing to a subscription.

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ZappyPeople User Persona

Name:

Mark Williams

Age :

35

Gender :

Male

Occupation :

Marketing Director

Industry :

SaaS

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase marketing ROI by accurately tracking and attributing campaign performance to optimize spending and demonstrate value
Improve operational efficiency by automating repetitive marketing tasks, freeing up the team for more strategic initiatives
Gain deeper insights from marketing data to understand customer behavior, refine targeting, and personalize campaigns for better engagement

Frustrations

Struggling to integrate disparate marketing tools and platforms, leading to data silos and reporting headaches
Lacking the technical expertise in-house to manage complex integrations and troubleshoot technical issues
Feeling overwhelmed by the sheer volume of marketing data and struggling to extract meaningful insights for decision-making

Name:

Sarah Chen

Age :

28

Gender :

Female

Occupation :

Growth Marketing Manager

Industry :

E-commerce

Education :

Bachelor of Science, Marketing

Preferred platforms

GOALS

Scale user acquisition and drive revenue growth through data-driven marketing campaigns and A/B testing
Streamline marketing operations by automating workflows and integrating essential marketing tools for seamless data flow
Leverage advanced analytics to understand customer segmentation, personalize messaging, and optimize the customer journey for higher conversions

Frustrations

Facing challenges in setting up and managing complex marketing automations due to limited technical resources
Experiencing delays in campaign launches due to slow or unreliable integrations between marketing platforms
Finding it difficult to effectively measure the impact of marketing efforts and prove ROI due to fragmented data and reporting

Name:

John Kim

Age :

32

Gender :

Male

Occupation :

Digital Marketing Manager

Industry :

Technology

Education :

Master of Science, Digital Marketing

Preferred platforms

GOALS

Improve the efficiency and effectiveness of paid advertising campaigns through data analysis and automation
Enhance lead generation efforts by optimizing landing pages, forms, and lead nurturing workflows based on data insights
Track and report on key performance indicators (KPIs) accurately and efficiently to demonstrate the value of marketing activities to stakeholders

Frustrations

Dealing with inaccurate or incomplete data from marketing tools, hindering campaign optimization and reporting
Spending excessive time manually pulling data from different sources to create reports, reducing productivity
Feeling frustrated by the limitations of existing marketing tools and integrations in meeting specific business needs

ZappyPeople Geographic and Demographic Insights

Geographic Insights: ZappyPeople's primary market is the United States, followed by Canada and the United Kingdom. They also have a presence in Australia and Germany.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: ZappyPeople's target audience is primarily professionals aged 25-44, with a slight skew towards men. This aligns with demographics in marketing and tech roles.

Age Distribution

Gender Distribution

ZappyPeople Socio-economic Profile

Household and Income Insights: ZappyPeople's target audience typically falls within the middle-income bracket and often have households of 2-4 people, reflecting common demographics of professionals in their target age range.

Educational and Employment Insights: ZappyPeople primarily targets professionals in full-time roles with a university or college education, highlighting their focus on skilled marketing teams.

Households Size

Income Distribution

Education Level

Employment Status

ZappyPeople Behavioral Insights

Interest-Based Insights: ZappyPeople's target audience is interested in technology, business news, and various aspects of digital marketing, particularly analytics and SaaS solutions.

Technology and Social Media Usage: ZappyPeople's audience is primarily active on LinkedIn, reflecting their B2B focus. They primarily use desktop devices, indicating a work-oriented context.

Interests

TechnologyBusiness NewsMarketingDigital MarketingAnalyticsSaaSStartups

Device Breakdown

Social Media Usage

ZappyPeople Top Competitors

Competitor	Estimated market share	Top domains
Zapier	45%	Automation, Integration, Workflow
Integromat (Make)	35%	Visual Workflow Builder, API Integration, No-Code Automation
Segment	20%	Customer Data Platform, Data Management, Customer Segmentation

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