Find stats on top websites
Industry Landscape
The workflow automation and iPaaS industry is experiencing rapid growth, driven by increasing demand for efficiency and digital transformation across businesses of all sizes. The integration of AI and no-code capabilities is democratizing automation, allowing non-technical users to build sophisticated workflows. Competition is high, with established players and new startups constantly innovating, particularly in specialized AI-driven solutions and enterprise-grade scalability.
Total Assets Under Management (AUM)
Global Workflow Automation Market Size in United States
~The market size for workflow automation in the United States is estimated to be a significant portion of the global market, which was valued at around 13.9 billion USD in 2023.
(29.2% CAGR)
This high growth rate is fueled by:
- Increased adoption of cloud-based solutions.
- Growing demand for process optimization and efficiency.
- Integration of AI and machine learning for intelligent automation.
Total Addressable Market
13.9 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Generative AI Agents
AI agents capable of autonomously performing complex multi-step tasks across various applications by understanding natural language instructions and learning from interactions.
Hyperautomation
The rapid, end-to-end automation of processes and tasks using a combination of advanced technologies including AI, Machine Learning, Robotic Process Automation (RPA), and low-code/no-code tools.
Composable Automation
The ability to rapidly assemble and reassemble modular, interchangeable automation components (like reusable Zaps, AI models, or data tables) to create highly adaptable and scalable workflows.
Impactful Policy Frameworks
American Data Privacy and Protection Act (ADPPA) (Proposed)
The ADPPA is a comprehensive federal privacy bill proposed in 2022 aiming to establish a national standard for data privacy, including data minimization, data security requirements, and individual rights over their personal information.
This policy would necessitate Zapier to implement robust data minimization practices and ensure secure handling of personal data across its integrations, impacting data mapping and storage features.
AI Bill of Rights (2022)
Released by the White House Office of Science and Technology Policy, this framework outlines five principles to guide the design, use, and deployment of automated systems, aiming to protect the American public in the age of AI.
While non-binding, this framework sets expectations for ethical AI development, pushing Zapier to ensure its AI features (Agents, Chatbots) are transparent, explainable, and non-discriminatory.
California Privacy Rights Act (CPRA) (2020, effective 2023)
The CPRA amended and expanded the California Consumer Privacy Act (CCPA), giving consumers more control over their personal information, including sensitive personal information, and establishing the California Privacy Protection Agency (CPPA).
As a data processor, Zapier must ensure its platform and customer data handling comply with CPRA's stringent requirements, particularly for California-based users and businesses.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
