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YogaSix Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Graphic Designer

Education: Bachelor's Degree

Age: 32

Gender: Male

Occupation: Software Developer

Education: Bachelor's Degree

Age: 24

Gender: Female

Occupation: Fitness Instructor (Part-Time)

Education: Associate Degree

Anya Sharma

Anya Sharma

Age: 28
Gender: Female
Occupation: Graphic Designer
Education: Bachelor's Degree
Industry: Creative Arts
Channels: InstagramTikTokYouTube

Goals

  • To maintain a balanced lifestyle by integrating regular physical activity and mindfulness into her routine
  • To find a yoga studio that fosters a strong sense of community and connection with like-minded individuals
  • To continuously improve her physical flexibility and mental clarity through diverse yoga practices.

Pain Points

  • Struggling to find time for self-care and exercise amidst a demanding work schedule
  • Difficulty in finding a fitness routine that is both enjoyable and provides holistic well-being benefits
  • Lack of motivation when working out alone without a supportive group environment.

YogaSix Geographic Distribution

YogaSix boasts a global presence through its robust franchise model, with significant market penetration in the US and growing international opportunities.

Top Countries

United States flag

United States

75%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

4%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Members often come from 1-2 person households with medium to high incomes, while franchisees represent high-income, established investors.

Employment Status

Income Distribution

Education Level

YogaSix Behavior Analysis

Behavior Profile

Wellness
Mindfulness
Community Engagement
Personal Growth
Physical Well-being
Stress Reduction
Loyalty Programs
Social Media
On-demand Content
Fitness Goals
Accessibility
Motivation
Exploration
Beginner Friendly
Self-care
Flexibility

Device Breakdown

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