YogaSix Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

CorePower Yoga

Pure Barre

Top Marketing Channels

CorePower Yoga

Social Media Marketing
Examples: Instagram (posts, reels, stories), Facebook (page updates, event promotion), YouTube (class snippets, teacher interviews)
Campaigns: New Student Offer, Summer Challenge, Teacher Training Enrollment

Email Marketing
Examples: Newsletter (weekly class schedule), Promotional emails (discounts, new classes), Studio updates
Campaigns: Welcome Series for New Members, Refer-a-Friend Program, Holiday Class Packs

Direct Studio Sales
In-studio sign-ups for memberships, Class package purchases at front desk, Retail sales of apparel and mats
First Week Free, Join Today & Save, Member Appreciation Sale

Online Membership Sales
Website membership sign-up, CorePower Yoga app purchases, On-demand class subscriptions
Unlimited Yoga Pass, Black Friday Membership Deal, Digital Access Membership

Corporate Partnerships
Wellness programs for businesses, Group rates for employees, On-site yoga sessions
Corporate Wellness Challenge, Employee Benefit Program, Team Building Yoga

Strong brand recognition

Extensive network of studios

Diverse class offerings including heated formats

Established teacher training programs.

Higher price point than some competitors

Potential for less personalized experience due to larger class sizes

Some locations may feel corporate.

Expansion into new geographic markets

Development of more specialized workshops and retreats

Partnerships with health and wellness brands.

Intense competition from other boutique fitness studios

Economic downturn affecting discretionary spending

Risk of instructor turnover impacting class quality.