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YooMoney is a leading Russian financial technology company that offers a wide range of digital payment and financial services. They provide a digital wallet, payment processing solutions, and various financial tools to simplify everyday transactions for individuals and businesses. Their platform supports multiple currencies and integrates with popular online services.
Company : YooMoney
Industry : Financial TechnologyDigital PaymentsE-commerce
YooMoney Key Value propositions
YooMoney Latest news
YooMoney
You can cancel a virtual card right after you make a payment and instantly issue a new one for free. YooMoney wallet. You'll get it after you sign up too. You ...
Source of ...
May 11, 2022 ... ... new API endpoint: https://api.yookassa.ru/v3/. Replacing ... yoomoney.ru/eshop.xml. MWS addition to the old payment protocol, penelope.yamoney ...
Payments and transfers from an electronic wallet or card — YooMoney
Cards · Sign in. Transfer money. Send to. . To YooMoney. By wallet number, phone number, or email address · To bank card. Linked or new · Abroad. By card ...
Browse BACKEND-LIBRARIES / db-queue - Bitbucket
Project uses Semantic Versioning. Library is available on Maven Central implementation 'ru.yoomoney.tech:db-queue:15.0.0' ... The main steps to configure the ...
YooMoney SWOT Analysis
Strengths
Strong market position in Russia.Wide range of financial services.Large and growing user base.
Weaknesses
Limited international presence.Reliance on the Russian market.Competition from traditional banks and other Fintechs.
Opportunities
Expand into new international markets.Develop innovative financial products.Strategic partnerships to enhance offerings.
Threats
Increasing competition in the Fintech industry.Economic and political instability in Russia.Regulatory changes and potential for increased scrutiny.
Top Marketing Strategies for YooMoney
Leverage Influencer Marketing & Partnerships
Partner with popular Russian bloggers, YouTubers, and social media influencers to promote YooMoney's services to their large and engaged audiences. This will generate brand awareness, credibility, and drive user acquisition through trusted recommendations.
YooMoney User Persona
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YooMoney Geographic and Demographic Insights
Geographic Insights: YooMoney's primary market is Russia, capturing a significant 90% of its user base. It also observes limited usage in neighboring countries like Ukraine and Belarus.
Top Countries
Russia
90%
Ukraine
3%
Belarus
2%
Kazakhstan
1.5%
Kyrgyzstan
0.5%
Demographic Insights: YooMoney's user base is skewed towards a younger demographic, with 18-34 year olds making up 60% of users. Males slightly outnumber females.
Age Distribution
Gender Distribution
YooMoney Socio-economic Profile
Household and Income Insights: YooMoney users commonly belong to households of 2-4 people and represent a diverse income range, with the largest segment falling under the Medium income bracket.
Educational and Employment Insights: YooMoney's target users are primarily employed full-time or are students, reflecting a user base with at least a University or College level education.
Households Size
Income Distribution
Education Level
Employment Status
YooMoney Behavioral Insights
Interest-Based Insights: YooMoney users are interested in technology, online shopping, entertainment (gaming, music), travel, food, and engaging on social media.
Technology and Social Media Usage: YooMoney users are active on social media platforms like Instagram, YouTube, and TikTok. They predominantly use Android devices for accessing digital services.
Interests
Device Breakdown
Social Media Usage
YooMoney Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| SberPay | 45% | Digital Payments, Banking, Financial Services |
| Tinkoff | 35% | Digital Banking, Financial Services, Consumer Lending |
| QIWI | 20% | Digital Payments, Money Transfers, Financial Services |
