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YooMoney Target Audience
User Segments
Age: 22
Gender: Male
Occupation: Student
Education: Bachelor's Degree
Age: 28
Gender: Female
Occupation: Full-Time
Education: Bachelor's Degree
Age: 30
Gender: Male
Occupation: Part-Time
Education: Associate Degree
Alexei 'The Gamer'
Age: 22
Gender: Male
Occupation: Student
Education: Bachelor's Degree
Industry: Online Gaming
Channels: YouTubeTikTokInstagram
Goals
- To easily manage in-game purchases and subscriptions across various platforms like Steam and PlayStation Store
- To find convenient ways to top up gaming accounts and receive cashback on gaming-related spending
- To securely transfer money to friends for shared gaming expenses or gifts without hassle.
Pain Points
- Dealing with complex payment processes that interrupt gaming sessions
- Worries about the security of online transactions and personal financial data when making purchases
- Limited payment options for international gaming platforms or specific game currencies.
YooMoney Geographic Distribution
Primarily focused on the Russian market, with minimal presence in neighboring CIS countries, leveraging local payment systems.
Top Countries
Russia
98%
Kazakhstan
0.5%
Belarus
0.3%
Ukraine
0.2%
Armenia
0.1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users are predominantly medium-income individuals in small to medium-sized households, seeking financial management tools.
Employment Status
Income Distribution
Education Level
YooMoney Behavior Analysis
Behavior Profile
Online Shopping
Digital Entertainment
Personal Finance Management
Cashback
Gaming
Technology Adoption
Security
Privacy
Mobile Payments
Online Subscriptions
Easy Transfers
Bill Payments
Gamified Experience
Social Media
YouTube
Instagram
TikTok
Android Devices
Virtual Cards
Fundraising
Device Breakdown
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