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YooMoney Target Audience
YooMoney targets a broad audience in Russia, encompassing individuals and businesses of all sizes. They offer services for personal finance management, online shopping, bill payments, fundraising, and business solutions like online acquiring and mass payouts.
User Segments
YooMoney Geographic Distribution
YooMoney's primary market is Russia, capturing a significant 90% of its user base. It also observes limited usage in neighboring countries like Ukraine and Belarus.
Top Countries
Russia
Ukraine
Belarus
Kazakhstan
Kyrgyzstan
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
YooMoney users commonly belong to households of 2-4 people and represent a diverse income range, with the largest segment falling under the Medium income bracket.
Employment Status
Income Distribution
Education Level
YooMoney Behavior Analysis
Behavior Profile
Device Breakdown
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