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WRTP | BIG STEP Target Audience

The target audience is twofold: job seekers and employers. For job seekers, WRTP | BIG STEP offers career exploration, skills training, apprenticeship placement, and support services. For employers, they provide workforce development solutions, including recruitment, training, and retention of a diverse workforce, particularly in construction, manufacturing, and emerging sectors.

User Segments

WRTP | BIG STEP Geographic Distribution

WRTP | BIG STEP primarily operates in the United States, with a strong focus on Wisconsin. They have a limited international presence.

Top Countries

United States flag

United States

98%
Canada flag

Canada

1%
Mexico flag

Mexico

0.5%
United Kingdom flag

United Kingdom

0.3%
Germany flag

Germany

0.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target audience includes individuals from diverse household sizes, with a focus on those with low to medium income levels seeking economic improvement.

Employment Status

Income Distribution

Education Level

WRTP | BIG STEP Behavior Analysis

Behavior Profile

Device Breakdown

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