WRTP | BIG STEP : Market and Competitor Analysis

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WRTP | BIG STEP is a non-profit organization that provides workforce development solutions in Wisconsin. They focus on connecting job seekers with employers, particularly in the construction, manufacturing, and emerging sectors. Their services include career exploration, skills training, apprenticeship placement, and support for both job seekers and employers.

Company : WRTP | BIG STEP

Industry : Workforce DevelopmentTalent ManagementApprenticeship Programs

Major Markets

United States

Canada

Mexico

Key Competitors

Wisconsin Department of Workforce Development (DWD)

Employ Milwaukee

Wisconsin Technical College System (WTCS)

WRTP | BIG STEP Key Value propositions

Apprenticeship Placement

Skills Training

Career Exploration

Diversity and Inclusion

WRTP | BIG STEP Latest news

Welcome to WRTP | BIG STEP

Jul 11, 2024 ... WRTP is paving the way to make sure everyone has a pathway to a family-supporting career. We are curious and courageous people who boldly ...

WRTP | BIG STEP | LinkedIn

About us. Wisconsin Regional Training Partnership (WRTP) & Building Industry Group Skilled Trade Employment Program (BIG STEP) is an Industry-Led, Worker- ...

Steamfitters | WRTP | BIG STEP

Mar 8, 2022 ... INDUSTRY & ORGANIZATION NEWS. WRTP | BIG STEP wants to keep you ... [email protected]. SOUTHEAST, WI. 1001 S Main St, R119 Racine, WI ...

Residents Preference Program

... WRTP/BIG STEP: www.wrtp.org/ | (414) 342-9787. Mindful Staffing Solutions LLC: www.mindfulstaff.com/contractcompliance. If RPP certification is granted ...

WRTP | BIG STEP SWOT Analysis

Strengths

Strong community presence and partnershipsExperienced team with industry knowledgeProven track record of successful placements

Weaknesses

Limited geographical reach outside WisconsinDependence on funding and grantsCompetition from other workforce development programs

Opportunities

Expansion into new industries and sectorsDevelopment of online training and resourcesPartnerships with educational institutions

Threats

Economic downturn impacting job marketChanges in government funding for workforce developmentEvolving skills demands in the workplace

Top Marketing Strategies for WRTP | BIG STEP

Targeted Digital Marketing Campaign

Develop a comprehensive digital marketing strategy that focuses on attracting both job seekers and employers through targeted online advertising, content marketing, and social media engagement. This strategy will expand WRTP's reach to a wider audience and generate more leads for their programs.

Employer Partnerships and Outreach

Proactively build strategic partnerships with key employers in the construction, manufacturing, and emerging sectors. This will increase the number of apprenticeship opportunities available to job seekers and strengthen WRTP's reputation as a valuable resource for workforce development.

Data-Driven Program Optimization

Implement a data-driven approach to program evaluation and improvement. By tracking key metrics such as job placement rates, employer satisfaction, and participant outcomes, WRTP can optimize their programs to meet the evolving needs of both job seekers and employers. This will improve program effectiveness and demonstrate the value of WRTP's services.

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WRTP | BIG STEP User Persona

Name:

Maria Hernandez

Age :

28

Gender :

Female

Occupation :

Single Mother/Retail Worker

Industry :

Retail

Education :

High School Diploma

Preferred platforms

GOALS

Maria wants to find a stable and well-paying career path that allows her to provide a better life for her children and become financially independent
She hopes to gain valuable skills through an apprenticeship program that can lead to a fulfilling long-term career in a growing industry
Maria aspires to create a brighter future for her family, breaking free from the cycle of low-wage jobs and achieving financial stability

Frustrations

Maria struggles to find time for training and education due to her demanding work schedule and childcare responsibilities
She faces limited job opportunities in her current field with low wages and little room for growth
Maria often feels overwhelmed with the process of searching for jobs, navigating training programs, and accessing support services

Name:

Darnell Jackson

Age :

20

Gender :

Male

Occupation :

Recent High School Graduate

Industry :

Unemployed

Education :

High School Diploma

Preferred platforms

GOALS

Darnell wants to explore different career options and find a hands-on trade that matches his interests and skills
He is eager to start earning a good income and build a successful career path without incurring student loan debt
Darnell hopes to find a job that provides a sense of purpose and allows him to contribute to his community

Frustrations

Darnell feels uncertain about his career path and overwhelmed by the vast number of options available
He lacks knowledge about apprenticeship opportunities and the application process
Darnell struggles to stand out from other job seekers and showcase his skills and potential to employers

Name:

Sarah Chen

Age :

35

Gender :

Female

Occupation :

Factory Worker

Industry :

Manufacturing

Education :

Some College

Preferred platforms

GOALS

Sarah aims to transition into a higher-paying role within the manufacturing industry by acquiring new technical skills and certifications
She seeks job security and opportunities for career advancement within a company that values her contributions
Sarah wants to secure a financially stable future for herself and potentially start her own business

Frustrations

Sarah faces a lack of affordable training options that align with her work schedule and family commitments
She encounters limited opportunities for advancement within her current company due to her educational background
Sarah struggles to balance her job search, skill development, and family responsibilities

WRTP | BIG STEP Geographic and Demographic Insights

Geographic Insights: WRTP | BIG STEP primarily operates in the United States, with a strong focus on Wisconsin. They have a limited international presence.

Top Countries

United States
98%
Canada
1%
Mexico
0.5%
United Kingdom
0.3%
Germany
0.2%

Demographic Insights: The target audience consists of individuals aged 18-34, with a relatively even split between genders. This suggests a focus on early to mid-career individuals seeking advancement.

Age Distribution

Gender Distribution

WRTP | BIG STEP Socio-economic Profile

Household and Income Insights: The target audience includes individuals from diverse household sizes, with a focus on those with low to medium income levels seeking economic improvement.

Educational and Employment Insights: The majority of target users are actively employed or seeking employment, with a high school education level being most prevalent. This highlights a focus on skilled trades and apprenticeship pathways.

Households Size

Income Distribution

Education Level

Employment Status

WRTP | BIG STEP Behavioral Insights

Interest-Based Insights: Users show interest in practical skills, career advancement, local community news, and a blue-collar lifestyle, aligning with WRTP's services.

Technology and Social Media Usage: Users primarily engage with Facebook, YouTube, and LinkedIn, indicating a preference for visual and professional platforms.

Interests

DIY ProjectsHome ImprovementLocal NewsCareer AdviceJob Search TipsBlue Collar LifestyleEducation and Training

Device Breakdown

Social Media Usage

WRTP | BIG STEP Top Competitors

Competitor	Estimated market share	Top domains
Wisconsin Department of Workforce Development (DWD)	40%	Workforce Development, Job Placement, Unemployment Services
Employ Milwaukee	25%	Workforce Development, Job Training, Employer Services
Wisconsin Technical College System (WTCS)	15%	Technical Education, Associate Degrees, Workforce Training

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