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Executive Summary
WRTP | BIG STEP is a non-profit organization that provides workforce development solutions in Wisconsin. They focus on connecting job seekers with employers, particularly in the construction, manufacturing, and emerging sectors. Their services include career exploration, skills training, apprenticeship placement, and support for both job seekers and employers.
Industries
Major Markets
United States
Canada
MexicoWRTP | BIG STEP Top Products
Brand Positioning
Customer Sentiments
WRTP | BIG STEP Key Value Propositions
WRTP | BIG STEP SWOT Analysis
Strengths
Strong community presence and partnerships
Experienced team with industry knowledge
Proven track record of successful placements
Weaknesses
Limited geographical reach outside Wisconsin
Dependence on funding and grants
Competition from other workforce development programs
Opportunities
Expansion into new industries and sectors
Development of online training and resources
Partnerships with educational institutions
Threats
Economic downturn impacting job market
Changes in government funding for workforce development
Evolving skills demands in the workplace
WRTP | BIG STEP operates in the workforce development and talent management industry. They primarily focus on the construction, manufacturing, and emerging sectors, connecting job seekers with employers in these fields.
Market Growth Stage
Pace of Market Growth
WRTP | BIG STEP Target Audience
Geographic Insights
WRTP | BIG STEP primarily operates in the United States, with a strong focus on Wisconsin. They have a limited international presence.
Top Countries
United States
98% market share
Canada
1% market share
Mexico
0.5% market share
United Kingdom
0.3% market share
Germany
0.2% market share
WRTP | BIG STEP Audience Segments
The target audience is twofold: job seekers and employers. For job seekers, WRTP | BIG STEP offers career exploration, skills training, apprenticeship placement, and support services. For employers, they provide workforce development solutions, including recruitment, training, and retention of a diverse workforce, particularly in construction, manufacturing, and emerging sectors.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor WRTP | BIG STEP
Targeted Digital Marketing Campaign
Develop a comprehensive digital marketing strategy that focuses on attracting both job seekers and employers through targeted online advertising, content marketing, and social media engagement. This strategy will expand WRTP's reach to a wider audience and generate more leads for their programs.
Learn moreEmployer Partnerships and Outreach
Proactively build strategic partnerships with key employers in the construction, manufacturing, and emerging sectors. This will increase the number of apprenticeship opportunities available to job seekers and strengthen WRTP's reputation as a valuable resource for workforce development.
Learn moreData-Driven Program Optimization
Implement a data-driven approach to program evaluation and improvement. By tracking key metrics such as job placement rates, employer satisfaction, and participant outcomes, WRTP can optimize their programs to meet the evolving needs of both job seekers and employers. This will improve program effectiveness and demonstrate the value of WRTP's services.
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