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Community Impact Lab
Research & Insights Center
Top Marketing Channels
Community Impact Lab
- Social Media Marketing
- Examples: Facebook, Instagram, LinkedIn
- Campaigns: Community Spotlight Series, Impact Storytelling Campaign, Volunteer Recruitment Drive
- Content Marketing
- Examples: Blog posts, Whitepapers, Case studies
- Campaigns: Non-profit Best Practices Guide, Research Findings Publication, Success Stories Compilation
- Email Marketing
- Examples: Newsletters, Program updates, Donation appeals
- Campaigns: Monthly Impact Newsletter, Urgent Appeal for Funding, Program Enrollment Reminders
Top Sales Channels
- Partnership Development
- Corporate sponsorships, Grant applications, Collaborative projects
- Strategic Alliance Initiative, Grant Application Workshop, Joint Program Launch
- Direct Outreach
- Phone calls, In-person meetings, Networking events
- Donor Engagement Program, Stakeholder Information Sessions, Community Leader Roundtables
- Event Marketing
- Webinars, Workshops, Conferences
- Annual Impact Conference, Skills-Building Workshop Series, Online Fundraising Gala
WRTP SWOT Analysis
Strengths
Strong community presence
Established network of partners
Diverse funding sources
Weaknesses
Reliance on traditional outreach methods
Limited digital marketing capabilities
Potential for volunteer burnout
Opportunities
Expand into new geographic areas
Develop online learning modules
Secure long-term corporate sponsorships
Threats
Increased competition for funding
Economic downturn affecting donations
Regulatory changes impacting non-profits
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