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HigherUp HCM by WPS Target Audience

HigherUp by WPS targets small and medium-sized businesses (SMBs). They focus on offering a unified platform for payroll, HR, benefits, and time & attendance, aiming to simplify workforce management for these businesses. Their technology and analytics solutions are designed to be accessible and beneficial for SMB executives.

User Segments

HigherUp HCM by WPS Geographic Distribution

HigherUp HCM by WPS has a strong presence in the North American market, particularly in the US and Canada. They are also present in other English-speaking countries like the UK and Australia.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
India flag

India

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

HigherUp HCM by WPS users typically belong to households of 3-4 people, with a higher concentration in the medium-income bracket.

Employment Status

Income Distribution

Education Level

HigherUp HCM by WPS Behavior Analysis

Behavior Profile

Device Breakdown

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