Top Marketing Strategies for World Science Festival

World Science Festival User Persona

Name:

Ethan Brown

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Masters, Computer Science

Preferred platforms

GOALS

• To stay updated on cutting-edge scientific discoveries and advancements
• To find engaging and thought-provoking content that challenges his understanding of the world
• To connect with other science enthusiasts and engage in meaningful discussions about complex scientific topics

Frustrations

• Finding trustworthy and in-depth science content amidst a sea of misinformation
• Juggling his passion for science with a busy work schedule
• Lacking opportunities for offline, in-person engagement with other science enthusiasts

Name:

Sophia Chen

Age :

35

Gender :

Female

Occupation :

High School Science Teacher

Industry :

Education

Education :

Masters, Education

Preferred platforms

GOALS

• To discover new and innovative ways to teach complex scientific concepts to her students
• To inspire her students to pursue STEM-related fields and foster a love for science
• To stay informed about the latest scientific discoveries and advancements to enhance her curriculum

Frustrations

• Limited access to high-quality, engaging science education resources
• Difficulty in conveying complex scientific ideas in a simplified and accessible manner
• Keeping students engaged and excited about science in an increasingly digital world

Name:

David Lee

Age :

52

Gender :

Male

Occupation :

Financial Analyst

Industry :

Finance

Education :

MBA, Finance

Preferred platforms

GOALS

• To satisfy his curiosity about the universe and how it works
• To explore the intersection of science, technology, and their impact on society and the future
• To engage in intellectually stimulating experiences that broaden his horizons beyond his daily work

Frustrations

• Limited time for pursuing his interest in science due to work and family commitments
• Difficulty finding accessible and engaging science content tailored for a non-expert audience
• Feeling overwhelmed by the sheer volume of scientific information available and struggling to discern credible sources

World Science Festival Geographic and Demographic Insights

Geographic Insights: The World Science Festival likely has a strong user base in North America, particularly the US and Canada. The UK, Australia, and India also show potential as significant markets.

Demographic Insights: The World Science Festival appeals to a wide age range, with a slight skew towards younger adults. The gender distribution is relatively balanced, with a slightly higher male representation.

World Science Festival Socio-economic Profile

Household and Income Insights: The target audience for the World Science Festival includes a mix of household sizes, with a concentration in the 2-4 person range. The income distribution suggests a predominantly middle-income audience.

Educational and Employment Insights: A significant portion of the target audience is likely to be employed full-time, reflecting the appeal to professionals and individuals with established careers. The education level skews towards higher education, indicating a preference for lifelong learning.

World Science Festival Behavioral Insights

Interest-Based Insights: The audience is interested in science and technology, enjoys various media like documentaries and podcasts, and values travel and education.

Technology and Social Media Usage: Users primarily engage through YouTube, Instagram, and Facebook, with high desktop and mobile usage.

World Science Festival Top Competitors