World Apparel Co. : Market and Competitor Analysis

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www.workweek.com

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World Apparel Co. is a Dallas-based clothing company that sells apparel with a social impact. A portion of the proceeds from each purchase goes towards funding mission trips and other charitable initiatives. The company is focused on ethical production and empowering communities through its work.

Company : World Apparel Co.

Industry : Ethical FashionSustainable ClothingSocial Impact Apparel

Major Markets

United States

Canada

United Kingdom

Key Competitors

KNOWN SUPPLY

Pact

tentree

World Apparel Co. Key Value propositions

Ethical Production

Charitable Giving

Trendy Designs

Social Impact

World Apparel Co. Latest news

Shop Now — world apparel

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The Team — world apparel

CEO. "Hi my name is Ipinoluwa (Ipi) Adedokun, I am the Chief Executive Officer, Founder and Project Manger for World Apparel Co. In the summer of 2016 the ...

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World Apparel Co. SWOT Analysis

Strengths

Strong social mission and brand values.Focus on ethical production and sustainable materials.Trendy designs appealing to a socially conscious target audience.

Weaknesses

Limited brand awareness and market share.Potential for higher production costs due to ethical sourcing.Reliance on online sales and limited physical store presence.

Opportunities

Growing demand for sustainable and ethical fashion.Expansion into new product categories and accessories.Collaborations with influencers and non-profit organizations.

Threats

Competition from established fast fashion and ethical clothing brands.Changing consumer preferences and economic downturns.Potential for negative press or controversies related to social impact claims.

Top Marketing Strategies for World Apparel Co.

Value-Based Pricing Implementation

This strategy involves setting prices based on the perceived value of the product to the customer. By highlighting the ethical production practices and the charitable impact of their purchases, World Apparel Co. can justify a premium price point, attracting customers who value social responsibility.

Charitable Sales Contribution

World Apparel Co. can leverage its focus on charitable giving by prominently displaying the percentage of proceeds donated to each cause. This transparency can further appeal to socially conscious customers, increasing purchase likelihood and brand loyalty.

Personalized User Onboarding

World Apparel Co. can create a personalized onboarding experience for new customers that emphasizes their mission and values. By educating customers about their social impact initiatives, they can build stronger connections and increase customer retention.

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World Apparel Co. User Persona

Name:

Ashley

Age :

24

Gender :

Female

Occupation :

Marketing Coordinator

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Stay updated on the latest ethical fashion trends and discover new brands aligned with her values
Reduce her environmental impact and contribute to ethical production by choosing sustainable clothing options
Share her passion for conscious living and inspire others to make a difference through her style choices

Frustrations

Finding affordable ethical clothing options that don't compromise on style or quality
Verifying the authenticity and transparency of brands' social impact claims
Limited variety and availability of trendy sustainable fashion choices

Name:

Chris

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

Find high-quality, ethically made clothing that aligns with his minimalist style and values
Support brands that give back to the community and promote positive social change
Make conscious purchasing decisions that reflect his commitment to sustainability

Frustrations

Lack of transparency in the supply chains of most clothing brands
Difficulty finding ethically made clothing that fits his style and budget
Limited options for men's sustainable apparel that is both stylish and functional

Name:

Emily

Age :

19

Gender :

Female

Occupation :

College Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

Express her personal style and values through unique and trendy clothing
Support brands that advocate for social justice issues she cares about
Discover affordable and ethical clothing options that fit within her student budget

Frustrations

Limited access to information about the social and environmental impact of fast fashion
Difficulty finding stylish and ethical clothing options that are readily available
Feeling overwhelmed by the vast amount of information and choices when trying to shop sustainably

World Apparel Co. Geographic and Demographic Insights

Geographic Insights: World Apparel Co.'s primary market is the United States, followed by Canada and the United Kingdom. The brand also shows potential in Australia and Germany.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: World Apparel Co.'s target audience is primarily female (70%), with a strong focus on millennials and Gen Z (18-34 age group).

Age Distribution

Gender Distribution

World Apparel Co. Socio-economic Profile

Household and Income Insights: The target audience typically falls within the middle-income bracket and lives in households of 2-4 people.

Educational and Employment Insights: A majority of the target users are likely students or employed full-time, with at least some college or university education.

Households Size

Income Distribution

Education Level

Employment Status

World Apparel Co. Behavioral Insights

Interest-Based Insights: World Apparel Co.'s target audience is interested in sustainable living, ethical fashion, travel, music festivals, volunteering, social justice, and DIY crafts.

Technology and Social Media Usage: The target demographic prefers mobile devices and engages heavily on visual platforms like Instagram and YouTube.

Interests

Sustainable LivingEthical FashionTravelMusic FestivalsVolunteeringSocial JusticeDIY Crafts

Device Breakdown

Social Media Usage

World Apparel Co. Top Competitors

Competitor	Estimated market share	Top domains
KNOWN SUPPLY	33.3%	Ethical Fashion, Transparent Supply Chain, Sustainable Materials
Pact	33.3%
tentree	33.4%	Environmental Sustainability, Tree Planting Initiatives, Ethical Manufacturing

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