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World Apparel Co. Target Audience
User Segments
Age: 20
Gender: Female
Occupation: Student
Education: Bachelor's Degree
Age: 22
Gender: Male
Occupation: Part-Time Retail Associate
Education: Associate Degree
Age: 19
Gender: Female
Occupation: Student
Education: High School
Ethical Elena
Age: 20
Gender: Female
Occupation: Student
Education: Bachelor's Degree
Industry: Education
Channels: InstagramTikTokYouTube
Goals
- To support brands that align with her strong ethical values and contribute to social good through her purchases
- To find comfortable and stylish clothing that expresses her commitment to social justice
- To gain practical experience in community engagement and potentially participate in a mission trip.
Pain Points
- Difficulty in identifying truly ethical and transparent brands amidst greenwashing
- Limited disposable income to make significant contributions to charitable causes
- Juggling academic responsibilities with a desire to actively participate in social change initiatives.
World Apparel Co. Geographic Distribution
Primarily US-centric, with significant presence in Canada. Expanding into UK, Australia, and Germany, indicating a growing international reach.
Top Countries
United States
70.5%
Canada
10.2%
United Kingdom
5.8%
Australia
3.5%
Germany
2%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Targets medium-income households, particularly 2-4 person sizes, who have disposable income for ethical purchases.
Employment Status
Income Distribution
Education Level
World Apparel Co. Behavior Analysis
Behavior Profile
Social Media Active
Online Shopping
Mobile Device Usage
Cause-Driven Purchases
Ethical Values
Transparency Seeking
Community Engagement
Volunteerism
Impact Stories
Brand Alignment
Youth Advocacy
Information Seeking
Peer Influence
Conscious Decisions
Global Issues Awareness
Direct Contribution
Story-Driven
Ethical Sourcing
Social Justice Advocate
Activism
Device Breakdown
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