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World Science Festival Target Audience

The target audience for the World Science Festival is broad, encompassing anyone with an interest in science, from the casually curious to seasoned experts. This includes general public audiences of all ages, families looking for enriching educational experiences, and students from elementary school through higher education. Specifically, it targets individuals interested in hearing directly from Nobel laureates, leading scientists, and innovators. It also targets educators who seek to inspire their students and find new ways to engage them with scientific concepts. Furthermore, it aims to attract scientific professionals, researchers, and academics who wish to stay abreast of the latest discoveries and connect with peers. Given its global reach and virtual offerings, the target audience also extends internationally, appealing to a worldwide community passionate about scientific exploration and discovery.

User Segments

Age: 10

Gender: Female

Occupation: Elementary School Student

Education: Elementary School

Age: 14

Gender: Male

Occupation: Middle School Student

Education: Middle School

Age: 16

Gender: Female

Occupation: High School Student

Education: High School

Curious Chloe

Curious Chloe

Age: 10
Gender: Female
Occupation: Elementary School Student
Education: Elementary School
Industry: Education; Family Entertainment
Channels: YouTubeTikTokInstagram

Goals

  • To discover new and exciting scientific facts and experiments
  • To have fun while learning about how the world works
  • To get inspired by real scientists and inventors.

Pain Points

  • School lessons sometimes being boring or not hands-on enough
  • Not understanding complex scientific concepts easily
  • Limited opportunities to explore science outside of school.

World Science Festival Geographic Distribution

Primarily US-centric, especially New York City, with significant reach into the UK, Canada, Australia, and Germany, reflecting global science interest.

Top Countries

United States flag

United States

70%
United Kingdom flag

United Kingdom

8.5%
Canada flag

Canada

5%
Australia flag

Australia

3%
Germany flag

Germany

2.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Predominantly medium to high-income households (3-4 members), indicating a target audience with disposable income for cultural and educational events.

Employment Status

Income Distribution

Education Level

World Science Festival Behavior Analysis

Behavior Profile

Curiosity
Lifelong Learners
Intellectual Stimulation
Discovery
Knowledge Expansion
STEM Fields
Science Communication
Public Education
Engaging Experiences
Interactive
Educational
Documentaries
Science Fiction
Museums
Reading
Technology News
Environmental Issues
YouTube Usage
Reddit Usage
Desktop Preference

Device Breakdown

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