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Work on Climate Target Audience

User Segments

Age: 24

Gender: Female

Occupation: Graduate Student

Education: Master's Degree, Environmental Science

Age: 28

Gender: Male

Occupation: Software Engineer

Education: Bachelor's Degree, Computer Science

Age: 31

Gender: Female

Occupation: Marketing Specialist

Education: Bachelor's Degree, Marketing

Aisha Khan

Aisha Khan

Age: 24
Gender: Female
Occupation: Graduate Student
Education: Master's Degree, Environmental Science
Industry: Sustainability
Channels: LinkedInYouTubeInstagram

Goals

  • Secure an entry-level position in a climate-focused organization that aligns with my values and allows me to make a tangible impact on environmental issues
  • Expand my professional network within the climate and sustainability sectors to gain mentorship and discover new opportunities
  • Develop practical skills and knowledge in a specific climate domain like renewable energy or carbon accounting to enhance my job prospects.

Pain Points

  • Difficulty identifying clear career pathways within the broad climate sector and understanding which roles best suit my academic background
  • Lack of hands-on experience in real-world climate projects, making it challenging to stand out in a competitive job market
  • Feeling overwhelmed by the vast amount of information and resources available, struggling to find reliable and relevant guidance for my career transition.

Work on Climate Geographic Distribution

Primarily US-centric, especially NY/NJ & CA, with a strong emphasis on global impact and a growing presence in the UK, Canada, Germany, and Australia.

Top Countries

United States flag

United States

70%
United Kingdom flag

United Kingdom

7%
Canada flag

Canada

5%
Germany flag

Germany

3%
Australia flag

Australia

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 1-2 person households, with a substantial portion in medium to high-income brackets, reflecting their professional standing.

Employment Status

Income Distribution

Education Level

Work on Climate Behavior Analysis

Behavior Profile

Career Transition
Networking
Skill Building
Learning
Professional Development
Community Engagement
Mentorship
Online Community
Research
Impact-driven
Environmental Activism
Digital Engagement
Content Consumption
Problem Solving
Collaboration
Information Seeking
Social Media Usage
Mobile Access
Event Participation
Volunteering

Device Breakdown

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